Date-wise News
Snapdeal appoints Hardeep Singh as Head Infrastructure

In his new role, he will help craft strategies for making Snapdeal's Supply Chain systems future ready. This includes the entire gamut of network design, infrastructure and special projects

exchange4media Staff Sep 18, 2015 1:17 PM

Guest Column: The Art of Branding: Guy Kawasaki

“In the real world, you don’t have infinite resources; you don’t have a perfect product; and you don’t sell to a growing market without competition. You’re also not omnipotent, so you cannot control what people think of your brand. Under these assumptions, most companies need all the help they can get,” says Canva’s Guy Kawasaki

Guy Kawasaki Sep 18, 2015 10:41 AM

Guest Column: The Art of Branding: Guy Kawasaki

“In the real world, you don’t have infinite resources; you don’t have a perfect product; and you don’t sell to a growing market without competition. You’re also not omnipotent, so you cannot control what people think of your brand. Under these assumptions, most companies need all the help they can get,” says Canva’s Guy Kawasaki

Guy Kawasaki Sep 18, 2015 9:45 AM

$2.6 billion Johnson & Johnson global media review currently underway

The review is currently underway in Singapore. Both Omnicom and IPG handle the media duties for Johnson & Johnson globally

exchange4media Staff Sep 18, 2015 9:07 AM

Newly launched channel DWTV to focus on news and regional issues

The new DWTV will feature 24 hours of programming in English with a focus on news, lifestyle and regional content for Asia

exchange4media Staff Sep 18, 2015 8:36 AM

If marketers & creative people follow ASCI code, half the problems are solved: Benoy Roychowdhury

"Marketers must understand that irresponsible or offensive advertising doesn’t serve their marketing purpose. One can make an ad which is offensive or derogatory to women but it’ll not increase one’s revenue," says newly elected ASCI Chairman, HT Media’s Benoy Roychowdhury

Abid Hasan Sep 18, 2015 8:23 AM

Few proponents of locally produced English GEC shows?

English GECs have always faced the ‘acquired’ versus ‘original local content’ dichotomy. We explore the reasons why the genre has not experimented with production of local content

Collin Furtado Sep 18, 2015 8:05 AM

For Ferrero Rocher as a strategy, digital works better than TV: Emanuele Fiordalisi

“While Ferrero Rocher and Nutella focus more on the digital platform, Kinder Joy and Tic Tac engage with the audience through television as well,” says Emanuele Fiordalisi, Marketing Head, Ferrero Rocher India

Sarmistha Neogy Sep 18, 2015 8:02 AM

Meri Aashiqui Tumse Hi displaces Yeh Hai Mohabbatein to take No.2 spot during past month

Although Zee’s Kumkum Bhagya has retained the top spot in the last four weeks, there has been a fight for the No.2 spot. Star’s Yeh Hai Mohabbatein has lost its place to Colors’s Meri Aashiqui Tumse Hi

exchange4media Staff Sep 18, 2015 8:00 AM

Yatra.com ad spends to rise by 25-30% this year: Animesh Kumar

Animesh Kumar, Head- Marketing and Alliances, Yatra.com, says majority of the company's spends will be on digital marketing with festive season being high on demand

Ankur Singh Sep 18, 2015 7:57 AM