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Guest Column: The Art of Branding: Guy Kawasaki

“In the real world, you don’t have infinite resources; you don’t have a perfect product; and you don’t sell to a growing market without competition. You’re also not omnipotent, so you cannot control what people think of your brand. Under these assumptions, most companies need all the help they can get,” says Canva’s Guy Kawasaki

Guy Kawasaki Sep 18, 2015 10:41 AM

Guest Column: The Art of Branding: Guy Kawasaki

“In the real world, you don’t have infinite resources; you don’t have a perfect product; and you don’t sell to a growing market without competition. You’re also not omnipotent, so you cannot control what people think of your brand. Under these assumptions, most companies need all the help they can get,” says Canva’s Guy Kawasaki

Guy Kawasaki Sep 18, 2015 9:45 AM

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