Date-wise News
India.com and Outbrain sign multi-year, strategic partnership

The content discovery platform will deliver personalised content recommendations and real-time decision-making tools and analysis to support editorial teams for the online publisher

exchange4media Staff Jul 20, 2015 6:14 PM

Simplify360 partners with Manthan to build next-gen digital solution for retail

Following the partnership, Simplify360 has integrated with Customer360 - Manthan’s signature customer analytics platform

exchange4media Staff Jul 20, 2015 1:53 PM

Microsoft focuses on mobiles, ad tech to drive restructuring

The plans come in wake of recent moves by Microsoft to better align with company priorities, including plans to transfer the company’s imagery acquisition operations to Uber, and shifts in Microsoft’s display advertising business

Ankur Singh Jul 20, 2015 10:39 AM

BARC introduces easy finance options and packages/discounts for broadcasters and agencies

“I look forward to newer broadcasters joining this special initiative designed to facilitate and ease the financial burden. This will help the broadcast ecosystem in India,” said Star India CEO and President of IBF Uday Shankar

exchange4media Staff Jul 20, 2015 10:15 AM

Star safeguards GRPs against rise of Colors in week 28

Week 28 seems to provide an interesting case-study of a counter-strategy deployed by Star Plus which enabled it to safeguard its overall GRPs on Sunday against IIFA Awards on Colors

Priyanka Mehra Jul 20, 2015 10:10 AM

CMOs will become Chief Simplifying Officers: Indraneel Ganguli

Indraneel Ganguli, SVP and Global Head (Brand Marketing & Communication) at Tech Mahindra talks about how marketers will have to adapt to the evolving society to stay relevant

Abhinn Shreshtha Jul 20, 2015 10:06 AM

CMOs will become Chief Simplifying Officers: Indraneel Ganguli

Indraneel Ganguli, SVP and Global Head (Brand Marketing & Communication) at Tech Mahindra talks about how marketers will have to adapt to the evolving society to stay relevant

Abhinn Shreshtha Jul 20, 2015 8:59 AM

Broadcasters tap into Rs.200 crore live events market

Although still at a nascent stage in India, live ticketing events space has slowly started picking up with increasing brand attraction. Led by Viacom18, other broadcasters such as 9X Media and Disney are also looking to benefit from entering the segment

Collin Furtado Jul 20, 2015 8:54 AM

BARC introduces easy finance options and packages/discounts for broadcasters and agencies

“I look forward to newer broadcasters joining this special initiative designed to facilitate and ease the financial burden. This will help the broadcast ecosystem in India,” said Star India CEO and President of IBF Uday Shankar

exchange4media Staff Jul 20, 2015 8:33 AM

Star safeguards GRPs against rise of Colors in week 28

Week 28 seems to provide an interesting case-study of a counter-strategy deployed by Star Plus which enabled it to safeguard its overall GRPs on Sunday against IIFA Awards on Colors

Priyanka Mehra Jul 20, 2015 8:29 AM

 Ariel, Surf Excel, Nirma lead the way in changing the face of detergent category communication

From iconic brand Nirma to Surf Excel’s ‘Daag Acche Hain’ to Ariel’s ‘Share the Load’ campaign that won Glass Lion at Cannes, the communication in detergent category has evolved to portray gender equality and women empowerment. Creative Heads say it is a reflection of society

Sarmistha Neogy Jul 20, 2015 8:26 AM

IBF supports Sun TV Network; will it be enough?

With MIB’s decision to reject its application on the radio front, the license for Sun Network's 33 television channels hangs in the balance. IBF President and CEO of Star India Uday Shankar in a letter to Home Minister Rajnath Singh, has sought his intervention in the matter related to the security clearance

exchange4media Staff Jul 20, 2015 8:21 AM

Red FM to approach Delhi High Court today

Red FM has confirmed that it will be moving the court today as it seeks to get the MIB and Home Ministry’s decision against it overturned. Red FM and Suryan FM have not been allowed to participate in the Phase III auctions

Abhinn Shreshtha Jul 20, 2015 8:17 AM

Microsoft focuses on mobiles, ad tech to drive restructuring

The plans come in wake of recent moves by Microsoft to better align with company priorities, including plans to transfer the company’s imagery acquisition operations to Uber, and shifts in Microsoft’s display advertising business

Ankur Singh Jul 20, 2015 8:11 AM

Jaideep Mahajan returns to Rediffusion Y & R as National Creative Head

Jaideep Mahajan aka JD is back to Rediffusion Y&R as National Creative Head and will work closely with CCO, Rahul Jauhari. JD will be based out of the agency's Delhi office. As a group resource, JD will also oversee the creative product of Everest Delhi

Priyanka Mehra Jul 20, 2015 7:59 AM

Anshul Jain, CEO, ThoughtBuzz | TO THE NEW

The current interest in Big Data has been primarily fuelled by two key trends: massive volumes of publicly available data on the internet, and growth of technological solutions. Opinions differ widely as to what Big Data is, what it can do and how it can deliver real business value. However, there are many things that Big Data does poorly.

exchange4media Staff Jul 20, 2015 12:00 AM