From iconic brand Nirma to Surf Excel’s ‘Daag Acche Hain’ to Ariel’s ‘Share the Load’ campaign that won Glass Lion at Cannes, the communication in detergent category has evolved to portray gender equality and women empowerment. Creative Heads say it is a reflection of society
With MIB’s decision to reject its application on the radio front, the license for Sun Network's 33 television channels hangs in the balance. IBF President and CEO of Star India Uday Shankar in a letter to Home Minister Rajnath Singh, has sought his intervention in the matter related to the security clearance
The current interest in Big Data has been primarily fuelled by two key trends: massive volumes of publicly available data on the internet, and growth of technological solutions. Opinions differ widely as to what Big Data is, what it can do and how it can deliver real business value. However, there are many things that Big Data does poorly.