Date-wise News

It is jointly organised by Advertising Club Cochin and Pepper Creative Award Trust
e4m Desk Apr 23, 2015 12:45 PM

Sam Balsara and Vikram Sakhuja who have known each other for over two decades, have distinctive styles of leadership. It will be interesting to see how the partnership pans out
Priyanka Mehra Apr 23, 2015 9:53 AM

The IPL has turned out to be a prime event for advertisers and brands but opinion is divided upon the impact of the tournament on OOH spends this year
Abhinn Shreshtha Apr 23, 2015 9:33 AM

“A client-agency relationship must be a true partnership, moving as far away as possible from the 'master & servant' approach typical of customer/supplier set-ups,” says Jeremy Caplin, CEO, Aprais
Ankur Singh Apr 23, 2015 9:12 AM

DigitasLBi will be responsible for managing websites, social media properties and digital creative campaigns. SMG Convonix will strategize and execute media campaigns, promote the brand interests through search marketing, SEO, execute performance driven social strategies and tie up the entire digital effort through web analytics