The repositioning is in line with 92.7 BIG FM’s new logo as well as the focus to appeal to the younger audience

exchange4media Staff Sep 9, 2015 5:55 PM

Singhal’s last stint was with TaxiForSure as CEO

exchange4media Staff Sep 9, 2015 5:23 PM

The transaction includes sale and transfer of the ‘Modern’ brand and business on a going concern basis. HUL and Everstone will work together to secure the necessary approvals to complete the transaction over the next few months

exchange4media Staff Sep 9, 2015 4:57 PM

The case has been postponed for hearing till 23rd September because News Broadcasters Association asked the HC to adjourn the hearing and give them some time as they sought clarification from MIB on this issue

exchange4media Staff Sep 9, 2015 3:12 PM

The specialist unit will be overseen by Vandana Verma and will focus on rural marketing, activation, events and exhibitions across metros and 5,000 small towns and cities

exchange4media Staff Sep 9, 2015 3:00 PM

The order also states that Broadcasters have been mandated to offer their channels/bouquet of channels for commercial subscribers, on non-discriminatory terms and conditions and also mandated to file their tripartite agreements…

exchange4media Staff Sep 9, 2015 2:57 PM

The tool will help advertisers effectively reach out to over 65,00,00,000 eyeballs across 2500 towns every month in India

Priyanka Mehra Sep 9, 2015 12:00 PM

Vizury’s TV Analytics solution determines the spike in website traffic and the period of impact for every ad slot across multiple channels, helping Urban Ladder identify and profile potential customers

exchange4media Staff Sep 9, 2015 11:32 AM

The platform will empower advertisers to specifically target over 40 million users, categorized into 300 plus audience categories. iReach will also allow them to create custom audience segments to meet the unique targeting requirements of their brand

exchange4media Staff Sep 9, 2015 11:00 AM

In their legal notice, BSES Limited is claiming that the articles published by TOI in August based on a draft report of CAG are defamatory and fictitious

exchange4media Staff Sep 9, 2015 9:43 AM

The agency has won the account on the back of a multi-agency pitch that took place a few months ago. The news was confirmed to exchange4media by Sam Balsara, Chairman and MD of Madison World

Priyanka Mehra Sep 9, 2015 8:50 AM

From this month, the Instagram community in India will gradually see ads appear from launch partners including Gillette, Kit Kat, Paper Boat and TRESemmé

Ankur Singh Sep 9, 2015 8:32 AM

For the first time in more than two years, Colors has managed to dethrone Star Plus to take up the leadership position. Will Colors stay on top of the pecking order this week too?

exchange4media Staff Sep 9, 2015 8:04 AM

The new campaign for Grofers, conceptualised by Lowe Lintas, targets today's working couples, while Bigbasket uses star charm of Shah Rukh Khan in its latest TVC

exchange4media Staff Sep 9, 2015 8:03 AM

By signing up for the Nxt Digital service, an operator can be saved the burden of having to make huge investments in the technology and highly skilled manpower required to convert analog households to digital

exchange4media Staff Sep 9, 2015 8:00 AM

Mumbai was second with Rs 122 crore bid. The operators with successful bids will get a chance to choose frequencies in their respective cities with the highest bidder getting the first choice in cities with multiple frequencies

Abhinn Shreshtha Sep 9, 2015 7:54 AM