Date-wise News
92.7 Big FM Chennai to play contemporary Top 100 Kalakkal Hits

The repositioning is in line with 92.7 BIG FM’s new logo as well as the focus to appeal to the younger audience

exchange4media Staff Sep 9, 2015 5:55 PM

HUL signs agreement with Everstone for sale of Modern bakery business

The transaction includes sale and transfer of the ‘Modern’ brand and business on a going concern basis. HUL and Everstone will work together to secure the necessary approvals to complete the transaction over the next few months

exchange4media Staff Sep 9, 2015 4:57 PM

Delhi HC to hear ad cap case on 23rd September

The case has been postponed for hearing till 23rd September because News Broadcasters Association asked the HC to adjourn the hearing and give them some time as they sought clarification from MIB on this issue

exchange4media Staff Sep 9, 2015 3:12 PM

Leo Burnett launches Leo Burnett Experience

The specialist unit will be overseen by Vandana Verma and will focus on rural marketing, activation, events and exhibitions across metros and 5,000 small towns and cities

exchange4media Staff Sep 9, 2015 3:00 PM

TRAI notifies Tariff Amendments: Broadcasters can enter into tripartite agreement

The order also states that Broadcasters have been mandated to offer their channels/bouquet of channels for commercial subscribers, on non-discriminatory terms and conditions and also mandated to file their tripartite agreements…

exchange4media Staff Sep 9, 2015 2:57 PM

Posterscope launches measurement tool for ambient media, Ambit Analyser

The tool will help advertisers effectively reach out to over 65,00,00,000 eyeballs across 2500 towns every month in India

Priyanka Mehra Sep 9, 2015 12:00 PM

Urban Ladder partners with Vizury to gain insights into TV advertising

Vizury’s TV Analytics solution determines the spike in website traffic and the period of impact for every ad slot across multiple channels, helping Urban Ladder identify and profile potential customers

exchange4media Staff Sep 9, 2015 11:32 AM

India.com launches iReach, exclusive first party Data Management Platform

The platform will empower advertisers to specifically target over 40 million users, categorized into 300 plus audience categories. iReach will also allow them to create custom audience segments to meet the unique targeting requirements of their brand

exchange4media Staff Sep 9, 2015 11:00 AM

Anil Dhirubhai Ambani Group’s BSES Limited seeks Rs 5,000 crore in damages from BCCL

In their legal notice, BSES Limited is claiming that the articles published by TOI in August based on a draft report of CAG are defamatory and fictitious

exchange4media Staff Sep 9, 2015 9:43 AM

Madison Media wins media duties of OYO Rooms

The agency has won the account on the back of a multi-agency pitch that took place a few months ago. The news was confirmed to exchange4media by Sam Balsara, Chairman and MD of Madison World

Priyanka Mehra Sep 9, 2015 8:50 AM

Instagram sets up shop for advertisers in India

From this month, the Instagram community in India will gradually see ads appear from launch partners including Gillette, Kit Kat, Paper Boat and TRESemmé

Ankur Singh Sep 9, 2015 8:32 AM

Will Colors manage to hold on to the No.1 spot this week?

For the first time in more than two years, Colors has managed to dethrone Star Plus to take up the leadership position. Will Colors stay on top of the pecking order this week too?

exchange4media Staff Sep 9, 2015 8:04 AM

Bigbasket and Grofers use celeb power and humour in their maiden campaigns

The new campaign for Grofers, conceptualised by Lowe Lintas, targets today's working couples, while Bigbasket uses star charm of Shah Rukh Khan in its latest TVC

exchange4media Staff Sep 9, 2015 8:03 AM

Hinduja Ventures receives operating license for HITS services

By signing up for the Nxt Digital service, an operator can be saved the burden of having to make huge investments in the technology and highly skilled manpower required to convert analog households to digital

exchange4media Staff Sep 9, 2015 8:00 AM

Delhi leads with Rs 169 crore bid as FM auctions reach conclusion

Mumbai was second with Rs 122 crore bid. The operators with successful bids will get a chance to choose frequencies in their respective cities with the highest bidder getting the first choice in cities with multiple frequencies

Abhinn Shreshtha Sep 9, 2015 7:54 AM

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