Date-wise News
The mandate that comes after a multi-agency pitch covers all aspects of the company’s media planning & buying, and will include digital duties as well
exchange4media Staff Nov 20, 2014 4:42 PM
The venue will be Grand Hyatt, Bambolim. The ABBYs will also be held on all the three days
exchange4media Staff Nov 20, 2014 4:15 PM
Arvind Sharma, founder of indiasarihouse.com, former Chairman & CEO of Leo Burnett, recently turned into a tech and internet entrepreneur
exchange4media Staff Nov 20, 2014 4:09 PM
Facebook has built this app to help people share faster and more easily with all the groups in their life
exchange4media Staff Nov 20, 2014 12:53 PM
The book features 13 inspiring stories of tech entrepreneurs of today
exchange4media Staff Nov 20, 2014 12:16 PM
As far as news channels are concerned, differentiating between truth and falsehood is essential, says Joginder Singh, former CBI Director
Joginder Singh Nov 20, 2014 10:36 AM
Content+ will launch units in London, Singapore, and Shanghai with further expansion in the next six months
exchange4media Staff Nov 20, 2014 10:19 AM
Worrell, Turner and Giannelli join Strategy Partners Andy Reynolds and Shula Sinclair, headed by Stuart Sullivan-Martin, Chief Strategy Officer for Global Solutions and EMEA
exchange4media Staff Nov 20, 2014 10:10 AM
Lefebure is the Co-Founder and Chief Creative Officer of Design Army in Washington DC
exchange4media Staff Nov 20, 2014 9:58 AM
Sony has finished the pitch process for its media mandate and the results are awaited shortly. The account size is estimated to be upwards of Rs 300 crore. IPG Mediabrand’s Initiative is the current agency on record
Priyanka Mehra Nov 20, 2014 9:15 AM
Week 44 of RAM data (Oct 26 to Nov 1) witnesses close competition between leading radio channels in Mumbai, Delhi, Kolkata and Bangalore
exchange4media Staff Nov 20, 2014 9:14 AM
Godrej returns with another set of playful TVCs highlighting its innovative ideas, extending the premise of Zindagi Muskuraye, albeit without Aamir Khan
Priyanka Mehra Nov 20, 2014 9:03 AM
Bajaj, Head of Mobile at Jabong talks about the growth in mobile advertising mirroring the rise of smartphone sales in India
Abid Hasan Nov 20, 2014 8:20 AM
Mittal, Head, Marketing and Brand Communications, Reebok India stresses on the non-negotiability of making a TV campaign that is based on a relevant insight and is powered by a creative script
exchange4media Staff Nov 20, 2014 8:03 AM
As far as news channels are concerned, differentiating between truth and falsehood is essential, says Joginder Singh, former CBI Director
Joginder Singh Nov 20, 2014 7:59 AM
Out of 79 advertisements against which complaints were upheld, 49 belonged to Personal and Healthcare category, followed by the Education category with 18 advertisements
exchange4media Staff Nov 20, 2014 7:57 AM
The trend of users moving between devices has amplified. Hence, the ability to match the message to the user has become a pivotal need for e-commerce companies
Ankur Singh Nov 20, 2014 7:55 AM
