Date-wise News
 Dentsu-UNFPA join hands to launch CSR Advisory Services

With this initiative, Dentsu India will be the first Ad and Communications firm to offer CSR services, along with a reputed implementation and monitoring partner, UNFPA India.

exchange4media Staff Nov 25, 2014 2:29 PM

 Digital L&K Saatchi & Saatchi announces key appointments

Sandeep Sarma joins the agency as the Digital Director- Client Servicing while Arunima Singh joins as Group Head-Servicing

exchange4media Staff Nov 25, 2014 12:32 PM

99acres.com launches new TV campaign

The new 30-second TVC highlights the numerous options provided by the portal to help customers find the right house that matches their needs

exchange4media Staff Nov 25, 2014 8:41 AM

RAM ratings week 45: Radio City leads in Mumbai and Bangalore

Radio City, Radio Mirchi and BIG FM vie for top spots in Mumbai, Delhi, Kolkata and Bangalore

exchange4media Staff Nov 25, 2014 8:39 AM

E-comm festive flurry: TV takes biggest ad pie, further increase of 25% estimated

In the wake of the recent festive spree, e-commerce ad spend on TV is estimated to grow by 25-30% in the near future

Collin Furtado Nov 25, 2014 8:29 AM

MIB holds 2nd Task Force meeting for Phases III & IV of digitisation

It was stated that with the emphasis on 'Make In India', and the fact that indigenous STB manufacturers have the capacity to deliver the required quantity of STBs, supply orders may be placed with them in advance

exchange4media Staff Nov 25, 2014 8:28 AM

Industry Trendspotting: Social drives integration of marketing, PR and customer service

Integrated campaigns have been on the rise in recent years. With the evolution of technology and social, the line is thinning between all marketing methods, making them work in tandem with each other

Ankur Singh Nov 25, 2014 8:25 AM

91% consumers use mobile apps and sites in their purchase journey

A study done by Vserv indicates how mobile is driving e-commerce in the age of multi-screens

exchange4media Staff Nov 25, 2014 8:23 AM

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