Date-wise News
Kirthiga Reddy tops the list of IMPACT's 50 Most Influential Women 2015

Kirthiga Reddy, Managing Director, Facebook India, leads the high-powered women in IMPACT's 50 Most Influential Women in media, marketing and advertising in 2015

exchange4media Staff Mar 19, 2015 9:04 PM

Razorfish appoints Arnab Majumdar as Director of Business Development

Majumdar has over 12 years of experience in the media industry across Print, Television & Online Channels

exchange4media Staff Mar 19, 2015 4:06 PM

Times Group seeking Rs 100 crores damages from Housing

Housing.com has been in the news for the wrong reasons recently and this has been further compounded this week

exchange4media Staff Mar 19, 2015 3:40 PM

Facebook Messenger introduces friend-to-friend payment

Facebook announced yesterday that it has added a new feature to Messenger that gives people the freedom to send or receive money securely

exchange4media Staff Mar 19, 2015 3:35 PM

Lava appoints Solomon Wheeler to head Marketing & Communication

Wheeler will be leading all marketing and communication efforts for the Lava brand across India and global markets.

exchange4media Staff Mar 19, 2015 3:19 PM

Affinity Launches M-Canvas mobile ad unit

Digital media solutions provider Affinity has announced the launch of a new mobile ad unit called M-Canvas. The announcement was made today at ad:tech New Delhi. The company says the new ad unit provides a canvas for brands to create immersive story telling experiences. At launch M-Canvas is available for India traffic only on mobile web.

exchange4media Staff Mar 19, 2015 1:48 PM

Andbeyond.media launches on-demand native ad marketplace

Andbeyond.media says it wants to ensure brands and publisher can leverage at scale 'adaptive' creatives programmatically and in a device agnostic manner

exchange4media Staff Mar 19, 2015 1:47 PM

Razorfish's Manan Mehta joins YRF as VP of Marketing

In his last role, Mehta In his last role, launched global digital agency Razorfish for the Publicis Groupe in India

exchange4media Staff Mar 19, 2015 1:44 PM

Week 11 ratings: Colors regains No.2 spot, &TV's ratings climb

In week 11 (March 8-14, 2015), all other top Hindi GECs, except for Colors, which saw a marginal increase in ratings, saw a decline. This pushed Colors back into second spot once again

exchange4media Staff Mar 19, 2015 1:03 PM

Triton wins Alliance Tire Group in a global pitch

Triton Communications has been awarded the brand strategy and creative mandate for ATG (Alliance Tire Group)

exchange4media Staff Mar 19, 2015 12:19 PM

Guest Column: Last Word: Digital and the Age of Eternal Tension: Unny Radhakrishnan

The connected consumer in the digital age has made it all the more complex. The beauty and excitement for us as marketers is that we are constantly challenged to keep both our left and right brains active, observes Unny Radhakrishnan, Head of Digital, South Asia at Maxus

exchange4media Staff Mar 19, 2015 9:20 AM

HCL Avitas calls for a creative pitch

It is a multi-agency pitch with four leading creative agencies competing to win the mandate. FCB Ulka is the agency currently

Abid Hasan Mar 19, 2015 8:54 AM

Print will not lose out to TV in the long run: Pravin Kulkarni

Pravin Kulkarni, GM, Marketing, Parle Products on the role of print in FMCG marketing

Collin Furtado Mar 19, 2015 8:44 AM

LG India targets revenues of Rs 24,000 crore

This year, the brand is targeting a growth of 25 per cent and will invest Rs 1000 crore in marketing and research

Ankur Singh Mar 19, 2015 8:15 AM

'Creativity, For Goodness' Sake!' - a festival of debate by ASCI

Ogilvy's Piyush Pandey, Future Group's Santosh Desai, Standard Chartered Bank's Sanjeeb Chaudhuri and Provacateur Advisory’s Paritosh Joshi to participate in a debate

exchange4media Staff Mar 19, 2015 8:10 AM