Digital media solutions provider Affinity has announced the launch of a new mobile ad unit called M-Canvas. The announcement was made today at ad:tech New Delhi. The company says the new ad unit provides a canvas for brands to create immersive story telling experiences. At launch M-Canvas is available for India traffic only on mobile web.
The connected consumer in the digital age has made it all the more complex. The beauty and excitement for us as marketers is that we are constantly challenged to keep both our left and right brains active, observes Unny Radhakrishnan, Head of Digital, South Asia at Maxus