Date-wise News
BARC slated to become single currency; Kantar and Nielsen to exit TV ratings business in India?

Amidst all the speculation of TAM and BARC coming together, highly placed industry sources confirm that in a development this evening , TAM and BARC will be forming a 49 -51 subsidiary Joint Venture for people meters, which is slated to supply raw data to BARC

Priyanka Mehra Aug 27, 2015 10:35 PM

Candid Marketing takes Godrej Kala Hit across India with #HarKoneMeinDanger

The pan-India dengue and malaria awareness campaign kicked off with an event in Delhi on August 18, World Mosquito Day and was attended by Ravinder Gupta, Mayor of North Delhi Municipal Corporation and Sunil Kataria, Business Head, Godrej Consumer Product Limited

exchange4media Staff Aug 27, 2015 5:29 PM

Sanjeev Srivastava quits Focus TV

He has resigned from his post as Group Editor after working with the channel for two years. Srivastava made this announcement on Twitter yesterday

exchange4media Staff Aug 27, 2015 10:56 AM

Vikram Sakhuja is a friend and we wish him well: Dominic Proctor

"Madison has a fine heritage and clearly needs to re-engineer for the future. I guess that's why they have taken him on," says Proctor, President, GroupM Global

Priyanka Mehra Aug 27, 2015 9:11 AM

76% shoppers look for product information on the Internet: Omni-Channel Shopper Study

The study looks at how integrating and aligning channels – stores, e-stores, mobile apps and social media – omni-channel retailing has provided a flexible and seamless shopping experience for customers

exchange4media Staff Aug 27, 2015 8:41 AM

CouponDunia and Google India come together for a case study on innovative TrueView ads

As part of their recent campaign, CouponDunia created 50 TrueView (pre-roll) ads. The communication directly talks to viewers regarding their irritation on being shown a TruveView ad

Sarmistha Neogy Aug 27, 2015 8:30 AM

BARC and TAM form a meter management company to supply raw data to BARC

TAM India will continue to provide its non-TV ratings services to the market, notably AdEx - Advertising Expenditure for TV, Print, Radio, RAM - Radio Audience Measurement, Eikona - PR Audit, TAM Sports Measurement and S-Group Consulting

exchange4media Staff Aug 27, 2015 8:22 AM

Test cricket ad rate growth stagnates as brand interest wanes

Ad rates for test series cricket matches are estimated at Rs.50,000 - 60,000 per 10 second spot and growth over the years has not picked up. Has the popularity of 20-20 and ODIs rendered test series format unappetising for brands?

exchange4media Staff Aug 27, 2015 8:13 AM

How will Zee’s English news channel carve its niche?

Zee competes with Times Now, India Today TV, NDTV 24X7 and CNN-IBN, who have already set their own identity in the genre. What should Zee's strategy be to woo audience and advertisers alike?

exchange4media Staff Aug 27, 2015 8:03 AM

SVG Media & Komli Media merge

Komli Media will continue to work as a standalone entity under SVG. The combined entity is expected to command over 60% share of digital marketing spends in the country

exchange4media Staff Aug 27, 2015 8:01 AM

Following HC advice, Nikon to take down notice against Flipkart and Snapdeal

Nikon will now issue a fresh notice, without specifically naming these two players

Ankur Singh Aug 27, 2015 7:53 AM

Jonathan Hughes, President, International, Golin

I think Asia is beginning to understand the dividends that can be had when you treat your brand or company reputation like any other commercial asset. A good reputation pays off in terms of consumer preference, customer loyalty, talent attraction and retention and faster recovery when issues inevitably occur.

exchange4media Staff Aug 27, 2015 12:00 AM