Date-wise News
Alok Kumar joins news18.com as executive editor

In his previous assignment, Kumar was working with Live India as Editor of the English News Section. He has covered many breaking stories for the organisation

exchange4media Staff Jun 5, 2015 6:14 PM

Zee TV moves on to No. 3 spot in BARC’s first individual data release

In week 21 (May 23 – 29, 2015), BARC, for the first time, released its individual data of channels

exchange4media Staff Jun 5, 2015 5:59 PM

Star India, Dharma Productions form creative and business partnership

Announce a nine-film deal over three years for Fox Star Studios and Dharma Productions

exchange4media Staff Jun 5, 2015 3:37 PM

India scores 79 on Reputation Impact Indicator: MSL report

Reputation Impact Indicator study conducted by MSLGROUP has researched corporate reputation among general public to understand people’s mentality with regards to a company

exchange4media Staff Jun 5, 2015 3:33 PM

Nestlé India comes out of hiding, decides to hold Maggi sale

Nestlé India has reconfirmed that MAGGI Noodles in India are safe. However, the brand has still decided to take the product off the shelves nationwide in view of recent developments and concerns around the product

exchange4media Staff Jun 5, 2015 3:19 PM

Havas Media wins integrated media mandate of Arpita Agro

The mandate will include both traditional and digital duties and will be handled from the company’s Kolkata office

exchange4media Staff Jun 5, 2015 2:43 PM

TAM ratings: Sab TV rises to No. 3 spot, Zee TV slips to No. 4

In week 22 of the Hindi GEC Universe, Sab TV climbs to the No. 3 spot while Zee TV falls to No. 4 in individual as well as household data. Ratings rise for Sab TV, Colors while Zee TV, Life OK and Sony TV see a drop in ratings

exchange4media Staff Jun 5, 2015 2:27 PM

Dentsu Aegis Network expands its Executive Council

The Executive Council will include leaders of all Dentsu Aegis Network companies and heads of key functions

exchange4media Staff Jun 5, 2015 11:53 AM

Myntra does a Flipkart, apologises over tech glitch during mega-sale

In an e-mail apology, the brand acknowledged that it failed to live up to the customers’ expectations “due to technical glitches that affected the experience on the App for some customers”

Ankur Singh Jun 5, 2015 11:15 AM

Iksula Services appoints Sayan Banerjee as Business Head, Online Marketing

In his new role, Banerjee will look at providing Digital Marketing Solutions to clients hiring eRetail services from Iksula Group. He has more than 14 years of experience in digital marketing, strategic planning, business development and product management

exchange4media Staff Jun 5, 2015 11:11 AM

IPL 8 sees 20% ratings growth over IPL 7

TAM data indicates viewership for the entire season of IPL season 8 (60 matches) increased by 20 percent. The average viewership of IPL 8 increased to 3.8 TVRs from 3.1 TVRs in IPL 7. The final match between Mumbai Indians and Chennai Super Kings brought in ratings of 7.4 TVRs

exchange4media Staff Jun 5, 2015 10:09 AM

Rohit Ohri on his new role and challenges at Dentsu APAC

Rohit Ohri, who was appointed CEO Dentsu Asia Pacific (ex Japan) covering all markets in the region outside of Dentsu’s home territory earlier this week, talks about an aggressive focus on acquisitions in his new role

Priyanka Mehra Jun 5, 2015 9:30 AM

Aradhana Bhushan appointed VP for Everest Brand Solutions, Mumbai

She has played several roles in marketing and brand management along with client management engagements in advertising for companies like JWT, HSBC, Hiranandani Group, Conscious Food and EKCO

exchange4media Staff Jun 5, 2015 9:03 AM

IPL 8 sees 20% ratings growth over IPL 7

TAM data indicates viewership for the entire season of IPL season 8 (60 matches) increased by 20 percent. The average viewership of IPL 8 increased to 3.8 TVRs from 3.1 TVRs in IPL 7. The final match between Mumbai Indians and Chennai Super Kings brought in ratings of 7.4 TVRs

exchange4media Staff Jun 5, 2015 8:49 AM

Lokmat Media winds up four editions of Lokmat Samachar

According to sources, the group has shut down Chhindwara, Pune, Kolhapur and Jalgaon editions

exchange4media Staff Jun 5, 2015 8:41 AM

How different is BARC individual data from TAM?

BARC released its maiden individual data for week 21 (May 23 – 29, 2015). In terms of the pecking order, both rating systems show differences in the top 5 channels of the Hindi GEC genre. While in TAM, Sab TV has taken No.3 spot and Zee TV is a spot below, in BARC ratings, Zee TV is at No.3 while Life OK takes up No.4 spot followed by Sab TV

exchange4media Staff Jun 5, 2015 8:30 AM

RBNL's Lavneesh Gupta to join IndusInd Bank

Lavneesh Gupta, former COO of RBNL, is joining IndusInd Bank as EVP & Branch Banking Head for Developing Markets

exchange4media Staff Jun 5, 2015 8:15 AM

Marketers discuss the complexities of diversity marketing at SureWaves BFSI roundtable

Experts from the field of marketing explored different perspectives on 'Diversity Marketing - The BSFI Marketer's Challenge' at SureWaves BFSI roundtable organized in collaboration with exchange4media

Simran Sabherwal and Anuradha Varanasi Jun 5, 2015 8:10 AM

Will e-commerce ad spends cross Rs 1,000-crore mark in 2015?

In 2014, the e-commerce sector spent between Rs 900-1,200 crore. Will 2015 see a repeat of this? There are two schools of thought with equally convincing arguments

Abhinn Shreshtha Jun 5, 2015 8:07 AM

Retailers pull Maggi off shelves as state govts order probe on samples, ban sale

Delhi has ordered tests on all brands of noodles while placing a 15-day ban on Maggi

Ankur Singh Jun 5, 2015 8:05 AM

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