Date-wise News
Snapdeal appoints Amit Maheshwari as CEO, Exclusively

The fashion e-commerce platform acquired Exclusively in February 2015 and this appointment is part of Snapdeal’s efforts to build Exclusively into India’s largest premium fashion destination

exchange4media Staff Jul 29, 2015 7:43 PM

Star Plus uses YouTube 360 feature to promote Dance+

This is the first time in India that a brand has used the digital feature to showcase video content to connect with their audience

exchange4media Staff Jul 29, 2015 6:17 PM

Navonil Chatterjee joins Rediffusion Y&R as Chief Strategy Officer

He leaves JWT after a stint of almost 15 years. In his new position, he will be reporting to Dhunji Wadia, President, Rediffusion Y&R

exchange4media Staff Jul 29, 2015 4:42 PM

Tonic Media appoints Vijeeth Shetty as the New Initiatives Head

In this new role he will lead new initiatives that include InvenTonic -- a dedicated practice that partners startups and venture capital funds to accelerate growth

exchange4media Staff Jul 29, 2015 4:39 PM

R S Sharma appointed TRAI chairman

Sharma will serve as TRAI chairman for a period of three years. Sharma served as the IT Secretary and will take the position occupied earlier by Rahul Khullar, who retired on May 14 this year

exchange4media Staff Jul 29, 2015 1:12 PM

Mullen Lintas is here to offer ambitious brands an alternative to the likes of Lowe, Ogilvy & JWT

Joseph George- the Group CEO of Mullen Lowe Lintas Group India shares his first thoughts on the future success of two-creative agency structure for Mullen Lintas.

Priyanka Mehra Jul 29, 2015 9:42 AM

Why Anita Kotwani was named 'Business Head of the Year' at Media Ace Awards

Commenting on her win, Anita Kotwani said, “I am extremely privileged and honoured to be recognised as the Business Leader of the Year and I think when one gets an award like this, it’s not just one individual who ends up doing it, it’s the entire team that rallies behind us that gets us up there.”

exchange4media Staff Jul 29, 2015 9:41 AM

Trendspotting: e-commerce players apprehensive about app-only approach

Opinions on adopting app-only mode are turning out to be more skewed towards integration of mediums, rather than an out-and-out platform transition. Stakeholders feel mobile apps are the way forward but they cannot be the sole medium

Ankur Singh Jul 29, 2015 9:31 AM

Why Mindshare won ‘Innovative Agency of the Year’ at Media Ace Awards

We delve into the numerous reasons that set Mindshare apart from competition when it comes to innovation, from creating new breakthroughs for clients as well as creating a work culture that breeds innovation

exchange4media Staff Jul 29, 2015 9:16 AM

HT tells advertisers to ‘kick the old habit’ and pick HT over TOI for Mumbai media plan

Celebrating 10 years in Mumbai, HT released an email campaign saying ‘Ten years is a long period to kick the old habit of trying to cover Mumbai with one newspaper. Catch a new habit, Think Mumbai, Think HT and ensure that your Mumbai media plan works”

Abid Hasan Jul 29, 2015 8:32 AM

TV gets 50-60% of e-commerce ad pie in Q1

An estimated 25-30% of TV broadcaster ad revenues came from the e-commerce industry in the first quarter of the financial year

Collin Furtado Jul 29, 2015 8:24 AM

What made WATConsult ‘Boutique Agency of the Year’ at Media Ace Awards?

WATConsult has taken phenomenal strides in the new age communication space with its agile digital ecosystem that has earned the agency clients as well as awards

exchange4media Staff Jul 29, 2015 8:18 AM

Motorola bets big on e-tail, launches Moto G-3rd Gen

Motorola announced the launch of the all Moto G (3rd Gen) which will be available exclusively on Flipkart with multiple launch offers

Ankur Singh & Sarmistha Neogy Jul 29, 2015 8:16 AM

FM Phase III: Bhubaneshwar surprises with multiple bids

As the second day of FM frequency auctions concluded yesterday, there were some cities that clearly received the most interest. We analyze the bids behind cities like Bhubaneshwar, Chennai, Pune, and Ahmedabad

Abhinn Shreshtha Jul 29, 2015 8:13 AM

FM Phase III: Hyderabad sees 3 bids of Rs 18 crore at end of Day 2

Mumbai and Delhi continued to see increased interest with bid amounts crossing Rs 55 crore and Rs 48 crore respectively, while cities like Guwahati, Patna and Bangalore also saw increase in bid amount

Abhinn Shreshtha Jul 29, 2015 8:09 AM

Dr Michael Karg, CEO International, Razorfish

What I have noticed about the India market is that historically it has always looked to the West and US to develop similar services. It is missing a big trick by not developing its own Indian way of engaging the consumer. It is very different from China for example, where the platforms are completely unique from those of the western world and are tailor made to the needs of the local consumers.

exchange4media Staff Jul 29, 2015 12:00 AM