Date-wise News
The fashion e-commerce platform acquired Exclusively in February 2015 and this appointment is part of Snapdeal’s efforts to build Exclusively into India’s largest premium fashion destination
exchange4media Staff 29-July-2015
This is the first time in India that a brand has used the digital feature to showcase video content to connect with their audience
exchange4media Staff 29-July-2015
He leaves JWT after a stint of almost 15 years. In his new position, he will be reporting to Dhunji Wadia, President, Rediffusion Y&R
exchange4media Staff 29-July-2015
In this new role he will lead new initiatives that include InvenTonic -- a dedicated practice that partners startups and venture capital funds to accelerate growth
exchange4media Staff 29-July-2015
Sharma will serve as TRAI chairman for a period of three years. Sharma served as the IT Secretary and will take the position occupied earlier by Rahul Khullar, who retired on May 14 this year
exchange4media Staff 29-July-2015
Joseph George- the Group CEO of Mullen Lowe Lintas Group India shares his first thoughts on the future success of two-creative agency structure for Mullen Lintas.
Commenting on her win, Anita Kotwani said, “I am extremely privileged and honoured to be recognised as the Business Leader of the Year and I think when one gets an award like this, it’s not just one individual who ends up doing it, it’s the entire team that rallies behind us that gets us up there.”
exchange4media Staff 29-July-2015
Opinions on adopting app-only mode are turning out to be more skewed towards integration of mediums, rather than an out-and-out platform transition. Stakeholders feel mobile apps are the way forward but they cannot be the sole medium
We delve into the numerous reasons that set Mindshare apart from competition when it comes to innovation, from creating new breakthroughs for clients as well as creating a work culture that breeds innovation
exchange4media Staff 29-July-2015
Celebrating 10 years in Mumbai, HT released an email campaign saying ‘Ten years is a long period to kick the old habit of trying to cover Mumbai with one newspaper. Catch a new habit, Think Mumbai, Think HT and ensure that your Mumbai media plan works”
An estimated 25-30% of TV broadcaster ad revenues came from the e-commerce industry in the first quarter of the financial year
WATConsult has taken phenomenal strides in the new age communication space with its agile digital ecosystem that has earned the agency clients as well as awards
exchange4media Staff 29-July-2015
Motorola announced the launch of the all Moto G (3rd Gen) which will be available exclusively on Flipkart with multiple launch offers
Ankur Singh & Sarmistha Neogy 29-July-2015
As the second day of FM frequency auctions concluded yesterday, there were some cities that clearly received the most interest. We analyze the bids behind cities like Bhubaneshwar, Chennai, Pune, and Ahmedabad
Mumbai and Delhi continued to see increased interest with bid amounts crossing Rs 55 crore and Rs 48 crore respectively, while cities like Guwahati, Patna and Bangalore also saw increase in bid amount
What I have noticed about the India market is that historically it has always looked to the West and US to develop similar services. It is missing a big trick by not developing its own Indian way of engaging the consumer. It is very different from China for example, where the platforms are completely unique from those of the western world and are tailor made to the needs of the local consumers.
exchange4media Staff 29-July-2015
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