S Rajendran, CMO of Acer India talks about Acer’s Back to School campaign that includes a mix of ATL. The brand has touched more than 35 publications, along with the TV campaign which talks about the compelling value proposition and thirdly, digital, which includes both organic and inorganic promotions
Tista Sen, NCD & SVP, J. Walter Thompson, who has been invited to be on the jury of the inaugural Glass Lions or The Lion for Change, talks about how the award addresses issues of gender inequality or prejudice through the conscious representation of gender in advertising
Google and Facebook command a good amount of trust from marketers, provide all the benefits that one associates with digital advertising; reach, great targeting capability and precise metrics. Despite this, the issue of viewability has arisen. Is third party verification a likely option to solve the problem?