Date-wise News
Asianet to launch quiz show Sell Me the Answer

Based on the Brit show by the same name, this version will be the first of its kind game show format in Malayalam TV industry and will be hosted by Malayalam actor Mukesh

exchange4media Staff Jun 15, 2015 5:18 PM

The Back to School campaign has gained a lot of salience these past years: S Rajendran

S Rajendran, CMO of Acer India talks about Acer’s Back to School campaign that includes a mix of ATL. The brand has touched more than 35 publications, along with the TV campaign which talks about the compelling value proposition and thirdly, digital, which includes both organic and inorganic promotions

Sarmistha Neogy Jun 15, 2015 9:28 AM

Standalone regional channels face heat from national networks’ acquire-expand strategy

With the rise of national TV networks’ domination in regional markets, standalone TV channels are under pressure to survive and thrive. But there are factors that work in favour of the smaller channels too…

Collin Furtado Jun 15, 2015 9:17 AM

Cannes 2015: It’s not just about women, but issues about gender in any colour or shape: Tista Sen

Tista Sen, NCD & SVP, J. Walter Thompson, who has been invited to be on the jury of the inaugural Glass Lions or The Lion for Change, talks about how the award addresses issues of gender inequality or prejudice through the conscious representation of gender in advertising

Simran Sabherwal Jun 15, 2015 8:38 AM

Hindi GEC genre recovers further from ratings slack

Last week's trend seems to continue with the Hindi GEC genre seemingly on the road to recovery of sorts with the conclusion of the IPL season. The genre saw an increase of 1.5% viewership in week 23, according to TAM data

Priyanka Mehra Jun 15, 2015 8:29 AM

Print war moves east; this time it's TOI vs The Telegraph

Both newspapers are riding on the back of ABC and IRS numbers to claim leadership in East India

Abid Hasan Jun 15, 2015 8:07 AM

TAM ratings: Times Now continues to lead the pack in ratings; India Today TV leads with higher reach in week 23

TAM data for week 23 (May 31 – June 6, 2015) shows India Today Television’s ratings rose to 619 GVTs from 324 GVTs

exchange4media Staff Jun 15, 2015 8:04 AM

Is third party verification of digital ads needed in India?

Google and Facebook command a good amount of trust from marketers, provide all the benefits that one associates with digital advertising; reach, great targeting capability and precise metrics. Despite this, the issue of viewability has arisen. Is third party verification a likely option to solve the problem?

Abhinn Shreshtha Jun 15, 2015 8:03 AM

Trendspotting: Brands ride on social causes, bank on high recall value

From Red Label's take on 'live-in' relationships to Anouk's stance on 'homosexuality', brands are seen to be riding on social issues to grab consumer attention

Ankur Singh Jun 15, 2015 8:00 AM

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