Date-wise News
Guest Column: Right-Brained Citizen Blog#1: The DNA of Clutter

Clutter is formed from accumulated pieces of memories. Your clutter is your alter ego, your doppelganger, your twin and your very own self, finds Sainath Saraban, NCD, Leo Burnett

Sainath Saraban Mar 12, 2015 11:27 AM

J. Walter Thompson wins the creative mandate of NPCI

The agency's mandate is to be National Payments Corporation of India’s strategy and creative partner for their flagship brand RuPay and other products. The account will be handled by the agency's Mumbai office

exchange4media Staff Mar 12, 2015 9:35 AM

Guest Column: Right-Brained Citizen Blog#1: The DNA of Clutter

Clutter is formed from accumulated pieces of memories. Your clutter is your alter ego, your doppelganger, your twin and your very own self, finds Sainath Saraban, NCD, Leo Burnett

Sainath Saraban Mar 12, 2015 9:26 AM

Engaging kids with popular characters was a strategic decision and proved quite beneficial: Rohit Mathur

Rohit Mathur, President, Usha International talks about Usha's latest offerings in kids’ fans category to expand their portfolio, their media mix and digital initiatives

exchange4media Staff Mar 12, 2015 8:51 AM

Increase in GST worries OOH players

The word is that with GST imminent in 2016, the tax is expected to go up to 16%, further adding to OOH woes

Abhinn Shreshtha Mar 12, 2015 8:43 AM

Embrace disruptions to stay relevant in future, says Yannick Bolloré

At exchange4media- hosted IMPACT One-on-One, Vir Sanghvi and Havas' Yannick Bolloré talk about how media landscape has changed, the mistake of sitting in a comfort zone and how disruption should be treated as an opportunity, and not as a challenge

Ankur Singh Mar 12, 2015 8:38 AM

Brands acquire 65-70% of IPL ad inventory

With less than a month to go, MSM already has 9 brands on board as presenting and associate sponsors for IPL 8. Many brands have also chosen spot buys and have already invested in various IPL TV properties

Collin Furtado Mar 12, 2015 8:24 AM

Andrew Demaria promoted to VP & Managing Editor of CNN Digital International

Demaria was most recently the Executive Producer for CNN Digital Asia. Before that, he was the Editor-in-Chief for CNN Travel

exchange4media Staff Mar 12, 2015 8:11 AM

Ipsos launches specialised business  Ipsos Connect for brand communication, advertising and media services

Ipsos Connect will be led by Yannick Carriou who has been the Global Head of both the Ipsos MediaCT and Ipsos ASI since December 2013

exchange4media Staff Mar 12, 2015 8:07 AM

Clients are struggling with complex landscape of agencies: Jeremy Caplin

Caplin, CEO, Aprais Limited on enhancing client agency relationship for consistent, measurable improvement in performance

exchange4media Staff Mar 12, 2015 8:03 AM