The campaign will be spread across TVC, Digital, Radio, POS and Internal Audiences

exchange4media Staff Nov 16, 2015 12:39 AM

IA is a product for markets with less connectivity, markets like India which have limited/ less consistent connectivity and people face issues while loading mobile content

Ankur Singh Nov 16, 2015 12:39 AM

RAM ratings for Week 44 are out and the data shows Radio City leading in Mumbai while Fever FM and Radio Mirchi continue to dominate in Delhi and Kolkata, respectively

exchange4media Staff Nov 16, 2015 12:39 AM

In a surprising move, the central government announced that FDI limit would be increased for private FM sector, among other sectors; a decision that has been welcomed by the radio sector which has been asking for an increase in foreign investment limit for years. However, many experts believe it will only be beneficial for large radio networks

Abhinn Shreshtha Nov 16, 2015 12:39 AM

Last week, we announced the nominees for the IMPACT Person of the Year, 2015 award. Here’s taking a look at why each one of the nominees deserves to win the award, to be presented in Mumbai on December 16

exchange4media Staff Nov 16, 2015 12:39 AM

In week 45 (November 1 – 7, 2015) Yeh Hai Mohabbatein was the top rated show according to TAM data. According to TAM data HSM with LC1 markets week 45, Yeh Hai Mohabbatein on Star Plus came in at the top spot with ratings of 4.93 TVRs. It was followed by Naagin on Colors with ratings of 4.34 TVRs

exchange4media Staff Nov 16, 2015 12:39 AM

The company got into a deal with MSM (Multi Screen Media) and announced them as the official broadcast partners for the league in over 60 countries

exchange4media Staff Nov 16, 2015 12:39 AM

The government announced the increase in the FDI limit (foreign direct investment) of news and current affair channels, DTH and Cable Operators. Most leading broadcasters are in favour of FDI in news media

Abid Hasan Nov 16, 2015 12:39 AM

India specific brand communication is themed on the brand tagline ‘Live with Chivalry’, with ‘Win the Right Way’ as the latest expression. The new 360 degree marketing and advertising campaign will be integrated across electronic, print and digital media. Chivas has signed up Farhan Akhtar as the brand ambassador for this campaign

exchange4media Staff Nov 16, 2015 12:39 AM

Colors has captured the No.1 spot from Star Plus for the third time in 2015. It witnessed the highest growth of 16 GRPs followed by Life OK with 11 GRPs in Hindi GEC genre according to Analysis conducted by S-Group

exchange4media Staff Nov 16, 2015 12:39 AM