Date-wise News

The design change is part of their new branding exercise

exchange4media Staff 14-July-2015

The mandate was won after a multi-agency pitch, the account size is estimated to be around Rs 90 - 100 crores

Priyanka Mehra 14-July-2015

The one hour special will follow the journey of the mission from its inception to its final accomplishment

exchange4media Staff 14-July-2015

Based out of Kolkata, he will manage the units at Kolkata, MP- CG and Rajasthan. Additionally, he will also be responsible for a functional overview of the English Print business coming out of Bihar, Jharkhand, UP markets

Priyanka Mehra 14-July-2015

Viacom 18 has roped in Gaurav Gandhi to lead and develop a unique, unified multi-platform product offering

Priyanka Mehra 14-July-2015

The agency’s mandate is to develop innovative and edgy communication that would create and maintain the channel’s image, which is “Young and Indian” in the minds of the socially upbeat

exchange4media Staff 14-July-2015

Since Hier joined MEC in Australia five and a half years ago the agency has doubled in size, with notable new business successes such as Nestlé, Netflix, Domino’s Pizza, Allianz, Channel 7, Blackmores, South Australia Government, Combe, Menarini, RSPCA and Tiffany

exchange4media Staff 14-July-2015

"What fascinates me is that India has the biggest pool of technologically advanced talent and yet there is a lack of innovation when it comes to home-grown Indian solutions and products that are dominating on a global scale, " says Dr. Karg, CEO International, Razorfish

Priyanka Mehra 14-July-2015

TV broadcasting industry in FY2015 saw subdued revenue growth and though many have earned profits, they were lower compared to the previous fiscal

exchange4media Staff 14-July-2015

Presently, Kim Ki-Wan is the Executive Vice President of LG’s Home Entertainment Overseas Sales & Marketing Group

exchange4media Staff 14-July-2015

"What fascinates me is that India has the biggest pool of technologically advanced talent and yet there is a lack of innovation when it comes to home-grown Indian solutions and products that are dominating on a global scale, " says Dr. Karg, CEO International, Razorfish

Priyanka Mehra 14-July-2015

The lyrics have been penned by Piyush Pandey and the song has been composed as well as sung by Amitabh Bachchan

Sarmistha Neogy 14-July-2015

Social issues seem to be the name of the game when it comes to winning awards in the international context. Looking at recent trends, it seems the best bet to reach out to consumers and outshine in any industry is to create ads that raise social issues and fight taboos

Ankur Singh & Sarmistha Neogy 14-July-2015

The sale begins on Wednesday in the US with big bang shenanigans. There is speculation on whether the sale will be extended to India, and if Amazon Prime services will finally be launched in the country

Ankur Singh 14-July-2015

The ad agency will be one among two which will handle the large portfolio in a dual agency format

exchange4media Staff 14-July-2015

“Walk in to any adverting agency and there will be this crazy bunch that keeps the mojo of that place going. Call anybody who works or has worked in advertising and they will have dozens of stories about these magical creatures,” says Sainath Saraban, NCD at Leo Burnett

Sainath Saraban 14-July-2015

The advertising agency won the account after a systematic and extensive pitch process

exchange4media Staff 14-July-2015