Date-wise News
Ten Sports Network launches new logo

The design change is part of their new branding exercise

exchange4media Staff Jul 14, 2015 3:54 PM

Oppo Mobile awards its media mandate to Starcom Mediavest

The mandate was won after a multi-agency pitch, the account size is estimated to be around Rs 90 - 100 crores

Priyanka Mehra Jul 14, 2015 3:29 PM

Nat Geo showcases New Horizons spacecraft’s flyby of Pluto

The one hour special will follow the journey of the mission from its inception to its final accomplishment

exchange4media Staff Jul 14, 2015 2:56 PM

Amitava Bhattacharya joins HT Media as Business Head – East & Central Region

Based out of Kolkata, he will manage the units at Kolkata, MP- CG and Rajasthan. Additionally, he will also be responsible for a functional overview of the English Print business coming out of Bihar, Jharkhand, UP markets

Priyanka Mehra Jul 14, 2015 2:24 PM

Viacom18 announces new entity 'Viacom18 Digital Ventures'

Viacom 18 has roped in Gaurav Gandhi to lead and develop a unique, unified multi-platform product offering

Priyanka Mehra Jul 14, 2015 12:39 PM

Grasshoppers bags creative duties of NDTV Good Times

The agency’s mandate is to develop innovative and edgy communication that would create and maintain the channel’s image, which is “Young and Indian” in the minds of the socially upbeat

exchange4media Staff Jul 14, 2015 12:26 PM

MEC appoints James Hier as CEO

Since Hier joined MEC in Australia five and a half years ago the agency has doubled in size, with notable new business successes such as Nestlé, Netflix, Domino’s Pizza, Allianz, Channel 7, Blackmores, South Australia Government, Combe, Menarini, RSPCA and Tiffany

exchange4media Staff Jul 14, 2015 10:53 AM

Indian marketers are looking West when they should be looking East: Dr. Michael Karg

"What fascinates me is that India has the biggest pool of technologically advanced talent and yet there is a lack of innovation when it comes to home-grown Indian solutions and products that are dominating on a global scale, " says Dr. Karg, CEO International, Razorfish

Priyanka Mehra Jul 14, 2015 10:15 AM

Rising expenses eat into profits of TV broadcasters in FY2015

TV broadcasting industry in FY2015 saw subdued revenue growth and though many have earned profits, they were lower compared to the previous fiscal

exchange4media Staff Jul 14, 2015 9:06 AM

LG Electronics appoints Kim-Ki-Wan as Managing Director of India Operations

Presently, Kim Ki-Wan is the Executive Vice President of LG’s Home Entertainment Overseas Sales & Marketing Group

exchange4media Staff Jul 14, 2015 8:58 AM

Indian marketers are looking West when they should be looking East: Dr. Michael Karg

"What fascinates me is that India has the biggest pool of technologically advanced talent and yet there is a lack of innovation when it comes to home-grown Indian solutions and products that are dominating on a global scale, " says Dr. Karg, CEO International, Razorfish

Priyanka Mehra Jul 14, 2015 8:54 AM

Amitabh Bachchan croons ‘Le Panga’ for Pro Kabaddi League 2

The lyrics have been penned by Piyush Pandey and the song has been composed as well as sung by Amitabh Bachchan

Sarmistha Neogy Jul 14, 2015 8:44 AM

Trendspotting: Brands bag global laurels on back of social issues

Social issues seem to be the name of the game when it comes to winning awards in the international context. Looking at recent trends, it seems the best bet to reach out to consumers and outshine in any industry is to create ads that raise social issues and fight taboos

Ankur Singh & Sarmistha Neogy Jul 14, 2015 8:36 AM

Amazon to launch Prime Day Sale as it turns 20; speculations on what’s in store for Indian buyers

The sale begins on Wednesday in the US with big bang shenanigans. There is speculation on whether the sale will be extended to India, and if Amazon Prime services will finally be launched in the country

Ankur Singh Jul 14, 2015 8:29 AM

Lowe Lintas Delhi bags creative mandate for Pernod Ricard India

The ad agency will be one among two which will handle the large portfolio in a dual agency format

exchange4media Staff Jul 14, 2015 8:22 AM

Guest Column: Right-Brained Citizen Blog#3: ‘Insert Special Characters’

“Walk in to any adverting agency and there will be this crazy bunch that keeps the mojo of that place going. Call anybody who works or has worked in advertising and they will have dozens of stories about these magical creatures,” says Sainath Saraban, NCD at Leo Burnett

Sainath Saraban Jul 14, 2015 8:19 AM

Scarecrow bags creative duties of Varuna Pumps

The advertising agency won the account after a systematic and extensive pitch process

exchange4media Staff Jul 14, 2015 8:08 AM

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