Scarecrow bags creative duties of Varuna Pumps
The advertising agency won the account after a systematic and extensive pitch process
Published - 14-July-2015
80 year old pump company Varuna have appointed Scarecrow Communications as their creative agency.
Commenting on their decision to choose Scarecrow, Varun Gajjar, Director - Marketing, Varuna Pumps, said, "We provide pumping solutions mainly for the domestic and agriculture segment. Both these customers have different buying patterns, different needs and different characteristics. We were looking for an agency that can understand our customers, products and market demands; and provide us with a holistic communication solution. After a lot of effort, time and review, we reached the conclusion to appoint Scarecrow as our creative agency. Team Scarecrow has demonstrated strong strategy, creative and content capabilities that will help our brand to grow."
The pump manufacturers have branches across India and also export their machinery to more than 50 countries worldwide. As part of their duties, Scarecrow will work to promote the wide range of products for both, domestic and agricultural use.
Manish Bhatt, Founder Director, Scarecrow Communications said, “Whether it is domestic or agricultural segment, pumps play a critical role to fulfil the fundamental human need of water, just like a heart, which plays a critical role in human body to circulate blood and sustain life. Developing communication for such a fundamental-level product and a pioneering brand with 80 years of legacy in this category is a great opportunity for Scarecrow, especially when we are working with the visionary, Gajjar family, on a personal level."
Amitabh Sreedharan, Associate Vice President, Account Management added, "Working with Varuna Pumps at this point, when the 'branded pump' category in India is evolving and seeing consistent growth, gives us an opportunity to create insightful communication."