Employees were asked to share where they see themselves in the next 9 years

exchange4media Staff 1 week ago

The agency strengthens its portfolio winning the accounts of Lactalis Group’s Anik range, Germany’s Baby Sebamed, Wagh Bakri - Mili Tea, and brands from Emami Group

exchange4media Staff 16-July-2018

BBH’s campaign films for BookMyShow on the themes of Tiger Zinda Hai, Padmavat, Padman, Raid, and now cricket have added an unmistakable quirky character to brand BookMyShow.

Venkata Susmita Biswas 18-April-2018

A 2015 ad for Wagh Bakri Tea, conceptualised by Scarecrow Communications, was plagiarised by Gujarat-based brand Jay Jawan Tea

exchange4media Staff 01-December-2017

Backed by some big ad spends, herbal and ayurvedic products have managed to command a staggering size of the 45K crore personal care market in India

Ruhail Amin 01-August-2017

exchange4media celebrated the best in radio at the 7th edition of Golden Mikes Radio Advertising Awards, its premier awards property dedicated to radio. Here is what some of the winners had to say...

exchange4media Staff 13-April-2017

Delhi-NCR is fast emerging as the new hub of the advertising world, with big ad spenders like Maruti, Pepsi, Coke, and Nestle based out of Delhi-NCR as one of the reasons for this shift

Ruhail Amin & Venkata Susmita Biswas 12-April-2017

The agency has worked upon a new ad campaign for the brand called ‘Pyarelal Ka Bachpan ka Pyar’ for the brand, which will be launched tomorrow

Priyanka Mehra 22-February-2017

Scarecrow Communications has tried to revive the artistic short film format, which is getting lost these days through these films

Sarmistha Neogy 07-July-2016

The winners of exchange4media’s Golden Mikes awards that felicitate the best in radio advertising share their thoughts

exchange4media Staff 29-April-2016

The new anti smoking video campaign featuring Sunny Leone, Deepak Dobriyal and Alok Nath has been trending on various social media channels ever since its release.

exchange4media Staff 26-February-2016

The trend of ad honchos starting on their own has been on the rise in the last one year. From creative heads like Abhijit Awasthi, Pratap Bose, Satbir Singh and Chraneeta Mann, who quit their high-profile jobs to start-off on their own, experts predict 2016 will witness an increase in such creative hot shops.

Sarmistha Neogy 28-January-2016

Brands like Red Label, Wagh Bakri, Titan Raga, Dabur Vatika, Lux, Havells and Ariel increasingly challenged the deep rooted social taboos in their ad campaigns during 2015

Sarmistha Neogy 21-December-2015

Brands like Red Label, Wagh Bakri, Titan Raga, Dabur Vatika, Lux, Havells and Ariel increasingly challenged the deep rooted social taboos in their ad campaigns during 2015

Sarmistha Neogy 21-December-2015

The advertising agency won the account after a systematic and extensive pitch process

exchange4media Staff 14-July-2015

After a multi-agency pitch process, the Mumbai office of Scarecrow Communications has won the creative mandate of jeanswear brand Spykar

exchange4media Staff 21-May-2015

Fraz has spent about five years as a Creative Director at JWT Delhi, post which he worked for Y&R, Dubai

exchange4media Staff 15-May-2015

Three popular mango drinks Frooti, Maaza & Tropicana Slice have engaged in a creative tussle to lure mango lovers to their brands this summer. We speak to experts who review

Sarmistha Neogy 21-April-2015

The Jury Chairs have been released on Thursday by the Goafest Creative Abby Award Governing Council

exchange4media Staff 10-April-2015

Vox Pop was started by Siddharth Taparia, a graduate of Harvard, who was previously Executive director and business head of licensing business for The Walt Disney Company

exchange4media Staff 07-January-2015