Employees were asked to share where they see themselves in the next 9 years

exchange4media Staff Feb 11, 2019 1:13 PM

The agency strengthens its portfolio winning the accounts of Lactalis Group’s Anik range, Germany’s Baby Sebamed, Wagh Bakri - Mili Tea, and brands from Emami Group

exchange4media Staff Jul 16, 2018 8:55 AM

BBH’s campaign films for BookMyShow on the themes of Tiger Zinda Hai, Padmavat, Padman, Raid, and now cricket have added an unmistakable quirky character to brand BookMyShow.

Venkata Susmita Biswas Apr 18, 2018 9:00 AM

A 2015 ad for Wagh Bakri Tea, conceptualised by Scarecrow Communications, was plagiarised by Gujarat-based brand Jay Jawan Tea

exchange4media Staff Dec 1, 2017 8:45 AM

Backed by some big ad spends, herbal and ayurvedic products have managed to command a staggering size of the 45K crore personal care market in India

Ruhail Amin Aug 1, 2017 7:43 AM

exchange4media celebrated the best in radio at the 7th edition of Golden Mikes Radio Advertising Awards, its premier awards property dedicated to radio. Here is what some of the winners had to say...

exchange4media Staff Apr 13, 2017 8:08 AM

Delhi-NCR is fast emerging as the new hub of the advertising world, with big ad spenders like Maruti, Pepsi, Coke, and Nestle based out of Delhi-NCR as one of the reasons for this shift

Ruhail Amin & Venkata Susmita Biswas Apr 12, 2017 8:05 AM

The agency has worked upon a new ad campaign for the brand called ‘Pyarelal Ka Bachpan ka Pyar’ for the brand, which will be launched tomorrow

Priyanka Mehra Feb 22, 2017 9:14 AM

Scarecrow Communications has tried to revive the artistic short film format, which is getting lost these days through these films

Sarmistha Neogy Jul 7, 2016 8:02 AM

The winners of exchange4media’s Golden Mikes awards that felicitate the best in radio advertising share their thoughts

exchange4media Staff Apr 29, 2016 8:05 AM

The new anti smoking video campaign featuring Sunny Leone, Deepak Dobriyal and Alok Nath has been trending on various social media channels ever since its release.

exchange4media Staff Feb 26, 2016 7:46 AM

The trend of ad honchos starting on their own has been on the rise in the last one year. From creative heads like Abhijit Awasthi, Pratap Bose, Satbir Singh and Chraneeta Mann, who quit their high-profile jobs to start-off on their own, experts predict 2016 will witness an increase in such creative hot shops.

Sarmistha Neogy Jan 28, 2016 8:18 AM

Brands like Red Label, Wagh Bakri, Titan Raga, Dabur Vatika, Lux, Havells and Ariel increasingly challenged the deep rooted social taboos in their ad campaigns during 2015

Sarmistha Neogy Dec 21, 2015 10:04 AM

Brands like Red Label, Wagh Bakri, Titan Raga, Dabur Vatika, Lux, Havells and Ariel increasingly challenged the deep rooted social taboos in their ad campaigns during 2015

Sarmistha Neogy Dec 21, 2015 9:08 AM

The advertising agency won the account after a systematic and extensive pitch process

exchange4media Staff Jul 14, 2015 8:08 AM

After a multi-agency pitch process, the Mumbai office of Scarecrow Communications has won the creative mandate of jeanswear brand Spykar

exchange4media Staff May 21, 2015 6:45 PM

Fraz has spent about five years as a Creative Director at JWT Delhi, post which he worked for Y&R, Dubai

exchange4media Staff May 15, 2015 9:01 AM

Three popular mango drinks Frooti, Maaza & Tropicana Slice have engaged in a creative tussle to lure mango lovers to their brands this summer. We speak to experts who review

Sarmistha Neogy Apr 21, 2015 8:40 AM

The Jury Chairs have been released on Thursday by the Goafest Creative Abby Award Governing Council

exchange4media Staff Apr 10, 2015 5:05 PM

Vox Pop was started by Siddharth Taparia, a graduate of Harvard, who was previously Executive director and business head of licensing business for The Walt Disney Company

exchange4media Staff Jan 7, 2015 8:56 AM