Scarecrow M&C Saatchi and Wagh Bakri Tea celebrate the spirit of Eid in times of COVID-19

The digital campaign aims to remind us to have more empathy and be thankful for what we have during these challenging times

e4m by exchange4media Staff
Updated: May 26, 2020 11:48 AM
Wagh Bakri Tea Eid 2020

For over a century, Wagh Bakri Tea has stood for creating and enriching relationships. And what better way to celebrate the same than in Eid, the festival that brings people together. But, how do you celebrate a festival marked by embracing and gathering, in the times of social distancing?

This inspired Scarecrow M&C Saatchi to create a digital film for Wagh Bakri that looks at the silver lining of this Eid that is unlike any other in history. Backed by a piece of music with Mediterranean flavours, it reminds us to be thankful for what we have rather than that what we don’t and how this Eid has given us the opportunity to be more grateful and have more empathy.

Manish Bhatt, Founder Director, Scarecrow M&C Saatchi added “Eid is a festival of ‘galey milna’, so it was an interesting challenge to look at it in the perspective of the effects of lockdown, curtailed travel and social distancing. As always, we believe that a brand should infuse optimism that lifts the mood of the people and I believe this film does that.”

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