Conceptualized by Mullen Lintas, the 30-second ad film features ace Indian cricket captain, youth icon and fitness enthusiast Virat Kohli

exchange4media Staff 10-December-2018

A weekly round-up of all stories that made headlines this week

exchange4media Staff 10-November-2018

The centre, the 10th such facility for the company globally, will create and innovate products for brands in the Chocolates and Beverages categories

Eularie Saldanha 01-November-2018

Sanya Malhotra and Fatima Sana Sheikh give a new meaning to the concept of breaks with the latest KitKat campaign ‘Karo jo karna hai, break mein banta hai’.

exchange4media Staff 02-September-2018

He joins Hershey from Mondelez India Foods Private Limited, where he worked as Associate Director – Integrated Supply Chain Operations, Central India Cluster

exchange4media Staff 26-July-2018

President - South Asia, The Nielsen Company, had some rather positive forecasts for India while delivering the State of the Union at the launch of the BW Businessworld Marketing Whitebook

exchange4media Staff 23-July-2018

The industry grew by barely 10-11 per cent this year on account of demonetisation and GST

Venkata Susmita Biswas 11-December-2017

As per the revised forecast of ad spends for H2, AdEx has come down to 4.7% from the earlier estimate of 7.3%

exchange4media Staff 18-September-2013

The H2 slowdown brings down full year growth from 9.9% to 8.5%. Spends in media & auto sectors, as also Govt spending will see growth, while FMCG, telecom & BFSI sectors will see degrowth

exchange4media Staff 17-September-2013

In the Rs 130,000-crore FMCG sector, Reckitt Benckiser is a key player with its cult brands like Dettol, Cherry Blossom, Disprin, Mortein, Durex, Colin, Harpic, etc. These brands have maintained their cult status over the decades despite changing Indian consumer preferences. Chander Mohan Sethi, CMD, Reckitt Benckiser will reveal how this was achieved.

exchange4media Staff 04-October-2011