The new Slice campaign would also be amplified across TV, digital, outdoor and social media

exchange4media Staff Feb 29, 2020 4:05 PM

The TVC has been directed by Bollywood writer and director, Pradeep Sarkar and the creative agency, RK Swamy BBDO

exchange4media Staff Feb 29, 2020 1:06 PM

The campaign is has been released across digital channels with #LoveForever including Facebook, Instagram, YouTube & Twitter.

exchange4media Staff Feb 29, 2020 11:21 AM

The brand has focused on digital amplification across social media platforms in collaboration with Akshay Kumar and key influencers such as Miss Malini, Chef Ajay Chopra and Deeksha Joshi

exchange4media Staff Feb 29, 2020 10:48 AM

The Pitch CMO Summit - Mumbai 2020, was held on February 28th, under the theme 'The Big Brand Story’

exchange4media Staff Feb 29, 2020 10:17 AM

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Feb 29, 2020 10:01 AM

Bucket A+ channel slots awarded to Shemaroo GEC, Dangal, Big Magic and ABZY Cool

exchange4media Staff Feb 29, 2020 9:44 AM

Aditi Shrivastava, CFA and co-founder of Pocket Aces explained the intricacies of content marketing the importance of having an ROI-driven approach

exchange4media Staff Feb 29, 2020 9:37 AM

At the Pitch CMO Summit - Mumbai 2020, Ahteram Uddin, Director of Sales Operations, ByteDance India, spells out how brands can democratize creativity

exchange4media Staff Feb 29, 2020 9:26 AM

Sharma the Head of Marketing at Xiaomi India explains how in just five years, the brand beat competition to become number one in India with its high-quality-yet-honest-pricing & fans-first approach

exchange4media Staff Feb 29, 2020 8:48 AM

At the Pitch CMO Summit - Mumbai 2020, Chris Hirst, Global CEO, Havas Creative, spoke on leadership, organisational culture, cynicism and aligning culture to the purpose of a better bottom line

exchange4media Staff Feb 29, 2020 8:47 AM