Reliance Jewels expresses gratitude to customers with Scarecrow M&C Saatchi campaign

The campaign will also be promoted on social media through Facebook and Instagram

e4m by exchange4media Staff
Updated: Aug 11, 2020 4:08 PM

Every August, Reliance Jewels celebrates their anniversary by launching an exclusive range of diamond, gold and silver jewellery called Aabhar Collection.

To express gratitude towards consumers, Scarecrow M&C Saatchi came up with a campaign under the umbrella #WeOweYou. It’s a multimedia campaign that will be unveiled with a 4-minute film, inspired by moments and experiences the brand has shared with its customers.

To give the story-telling an emotional touch, Scarecrow created a narration cum song.

The campaign has been brought alive through various mediums including print, outdoors, in-store and digital.

Speaking of the campaign, Manish Bhatt, Founder-Director, Scarecrow M&C Saatchi said: “When a brand like Reliance Jewels is a part of people’s lives for more than a decade, there are always beautiful memories and experiences behind such relationships. To express this with music, narration, animation and innovation on social media platforms is a beautiful opportunity for everyone at Scarecrow, especially in these challenging times.”

Commenting on the Campaign, Sunil Nayak, CEO of Reliance Jewels, said: “We at Reliance Jewels always aim to provide the best for our customers and do not want to miss this opportunity to express gratitude to them. With the expression of WEOWEYOU, on our Anniversary, we want to thank our customers for the support & love they have given us all these years and especially during this tough times. Scarecrow has shaped this thought beautifully and have perfectly captured the essence of instilling hope & positivity through the launch of Reliance Jewels’ Aabhar collection  with the #WEOWEYOU campaign."

The campaign will also be promoted on social media through Facebook and Instagram. Apart from this, Scarecrow M&C Saatchi is in the process of making a first-of-its-kind digital activation which will be soon unveiled.

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