Date-wise News
Micromax appoints Gaurav Kackar as Head of Brand Marketing?blur=25

He will be responsible for pan India brand development, management and marketing communications for the company’s online and offline platforms

exchange4media Staff Jul 30, 2015 3:55 PM

Radio City advertising revenues jump 8.4% in Q1?blur=25

The company's operating revenues stood at Rs 481.15 crore, up by 9.3 per cent from Rs 440.29 crore. Circulation revenues were reported at Rs 100.51 crore, up by 5.1 per cent from Rs 95.66 crore

exchange4media Staff Jul 30, 2015 3:28 PM

Taskbob celebrates its servicemen this Friendship Day?blur=25

The app-based on-demand instant home service provider released a video #NayeDost that showcases the daily lives and difficulties of their servicemen

exchange4media Staff Jul 30, 2015 2:17 PM

NDTV- Aircel ‘Save Our Tigers’ campaign observes World Tiger Day?blur=25

Completing its fourth year, the campaign has received considerable support and response from people across the country

exchange4media Staff Jul 30, 2015 12:21 PM

Salt Digital wins digital mandate for Bertolli?blur=25

They will be responsible for creating engagement and conversations between Bertolli and its consumers across various online and social media platforms

exchange4media Staff Jul 30, 2015 12:05 PM

Madison IES launches Duratech Cement with events across 21 towns in three States?blur=25

Over a span on 17 days, the agency hosted events in Madhya Pradesh, Uttar Pradesh and Bihar to promote Prism Cement’s newest offering

exchange4media Staff Jul 30, 2015 11:47 AM

Decomplex Marketing bags creative mandate for Raheja Developers?blur=25

The company will be responsible for Raheja Developers’ communication and creative strategies

exchange4media Staff Jul 30, 2015 11:15 AM

BARC receives registration for operating as television rating agency from MIB?blur=25

MIB granted Registration for operating as Television Rating Agency under the Policy Guidelines for Television Rating Agencies

exchange4media Staff Jul 30, 2015 9:26 AM

Contract wins creative duties of Truecaller?blur=25

Following a series of strategy meetings with Truecaller India team as well as the co-founder and CSO, Nami Zarringhalam, the creative and brand marketing mandate was awarded to Contract Advertising

exchange4media Staff Jul 30, 2015 9:10 AM

Maxus bags media duties of Paper Boat?blur=25

The win comes after a multi-agency pitch by the Maxus Bangalore team headed by Sanchayeeta Verma

Priyanka Mehra Jul 30, 2015 9:01 AM

RainMan Consulting launches web enabled scenario planner 'RainBoard'?blur=25

The product will help marketers to create various scenarios of their strategies and predict the outcome of each

exchange4media Staff Jul 30, 2015 8:47 AM

How fast can Pro Kabaddi franchises turn profitable??blur=25

Revenues from on-ground team sponsorship this season are in the range of Rs.2-4 crore per team, indicate sources. This is a considerable increase since they were as low as Rs.10-15 lakh last season

exchange4media Staff Jul 30, 2015 8:40 AM

Zee, Network18, TV18 begin new quarter with lower operating income than previous quarter?blur=25

ZEEL’s operating income and total expenses decline since last quarter, Network18’s operating income declines, expenses rise since Q4FY2015, while spends in rebranding dent TV18’s revenues

Collin Furtado Jul 30, 2015 8:17 AM

Prasar Bharti Chief attributes low ratings to lack of rural coverage?blur=25

Prasar Bharati, CEO, Jawhar Sircar says, “BARC does not cover 40% of the universe that is mainly rural. Once it covers whole of India, the result may be different.” BARC CEO Partho Dasgupta says they are expecting rural ratings around September

Abid Hasan Jul 30, 2015 8:10 AM

Microsoft launches Windows 10, focuses on multi-screen platforms?blur=25

Microsoft has announced the availability of Windows 10 in 190 countries. The company has gone all out in terms of advertising and marketing of its latest offering

Ankur Singh Jul 30, 2015 8:07 AM

FM Phase III: Mumbai and Delhi cross Rs 65 crore bids on Day 3?blur=25

Interest seems to be focused on just a section of the available channels with a lot of money being bid on Tier 1 and Tier II cities

Abhinn Shreshtha Jul 30, 2015 8:05 AM

Alex Leikikh, Global CEO, Mullen Lowe?blur=25

There are some markets converting to Mullen Lowe immediately. Mullen Lowe, NY, Boston, Brazil already converted. However there are some markets where the brand has been so strong for so many years, like Lowe Lintas in India. It is a household brand. I don’t think we should paint the whole world with one Mullen Lowe brush. In some markets where the brand is so strong like Lowe Lintas in India, maybe we don’t rebrand it. I am not going to go and push all markets and rebrand everything. There is a case to be made in certain markets where the brand is extraordinarily strong.

exchange4media Staff Jul 30, 2015 12:00 AM