Date-wise News
Kaveree Bamzai steps down as Editor of India Today

Confirming the news to exchange4media, Bamzai said that her stint with the India Today Group "was long and fruitful"

exchange4media Staff Jun 27, 2014 10:24 AM

Establishing digital as a brand building medium is a huge priority for Google: Rajan Anandan

With digital ad spends increasing by 350%, one of the key focus areas for Google is establishing digital as a brand building medium, says the VP and Managing Director of Google India

Rashi Bisaria Jun 27, 2014 10:03 AM

HUL's Axe, Godrej, ICICI Bank, Tata Sky among brands under ASCI's scanner

In April 2014, ASCI's Consumer Complaints Council (CCC) upheld complaints against 82 out of 124 advertisements. Out of the 82 ads against which complaints were upheld, 44 belonged to Personal & Healthcare category

exchange4media Staff Jun 27, 2014 9:37 AM

Kaveree Bamzai steps down as Editor of India Today

Confirming the news to exchange4media, Bamzai said that her stint with the India Today Group "was long and fruitful"

exchange4media Staff Jun 27, 2014 9:06 AM

Travel meta search site Wego launches Private Marketplace for advertisers

It allows brands and agency trading desks to programmatically access Wego's premium travel audiences

exchange4media Staff Jun 27, 2014 8:55 AM

STAR India sells entire stake in Star CJ to Providence Group

Star HS, an affiliate of STAR India, has completed the sale of its 50% stake in STAR CJ Network India, the home shopping joint venture with Korea's CJ O Shopping Co, to P5 Asia Holding Investments

exchange4media Staff Jun 27, 2014 8:54 AM

Mash Up & Blazar launch new Honda Mobilio with Kapil Sharma

This is the first time Honda has taken the route of a celebrity association and branded original content to launch a car and the first time Kapil Sharma has associated with any brand

exchange4media Staff Jun 27, 2014 8:06 AM

BBH India's new campaign asks, 'Do You Vespa?'

The campaign focuses on picking Vespa riders who stand out from a crowd against the grey backdrop of urban city life, much like the colourful and iconic Vespa itself

exchange4media Staff Jun 27, 2014 7:59 AM

Social media pitfalls brand managers should avoid

From associating with irrelevant influencers to a lack of multi-strategy approach for social platforms, exchange4media delves into the social media blunders that brands are prone to making

Abhinn Shreshtha Jun 27, 2014 7:56 AM

Youth Quotient: The opportunity to shape perceptions with advertising is fascinating: Gaurav Sapre

Simplicity still makes a lot of sense and it's best to make hay before everything goes haywire, says Gaurav Sapre, Business Development Manager, 22feet Tribal Worldwide

Abhinn Shreshtha Jun 27, 2014 7:54 AM

Data and Analytics help your brand make friends, faster

Customer delight is born when a brand works smarter at the intersection of human experiences, analytics, technologies and business strategies, says Suparna Menon, Associate Partner, IBM Interactive Experience

Suparna Menon Jun 27, 2014 7:51 AM

Avik Chattopadhyay, Marketing Head, Volkswagen India bids adieu

He had been heading marketing, product planning and press relations functions for Volkswagen Passenger Cars in India. He has been in the automotive industry for over two decades

Priyanka Mehra Jun 27, 2014 7:49 AM

Rediffusion Y&R revs up Delhi office, gets back Saumya Chattopadhyay as VP

Chattopadhyay returns to head the Delhi office, which has recently won 8 new accounts. His last assignment was as Head of Strategic Planning at Ogilvy & Mather, based in Nairobi

exchange4media Staff Jun 27, 2014 7:47 AM

MEC elevates Rahul Jadhav to National Trading Head

Prior to his promotion, Jadhav was Head of Media Buying on Colgate-Palmolive. He has been with MEC since 2010 and will continue to be based in Mumbai

exchange4media Staff Jun 27, 2014 7:45 AM

Cheil Worldwide SW Asia appoints Rahul Nanda as SVP - New Biz, Digital

With this appointment, Cheil reinforces its digital offering. Nanda, who joins in from Webchutney, will lead the growth & expansion of the agency’s integrated media offering as well as enhance its internal digital capabilities

exchange4media Staff Jun 27, 2014 7:43 AM

Simon Ruparelia, Head – Digital – Asia Pacific, GolinHarris

A 360 campaign by default will incorporate digital channels as part of the mix and, therefore, digital can play a role in every campaign a marketer runs. Experience and familiarity with traditional channels are the only barriers that marketers have in exploiting digital channels to their advantage. The key is not proposing a 360 degree campaign for the sake of ‘ticking the boxes’, but taking the time to assess each channel in turn (digital and traditional) and decide on its importance for the target audience.

exchange4media Staff Jun 27, 2014 12:00 AM