Date-wise News
Catalyst PR in search of investment partner to expand to North India

The agency is seeking an investment partner with domain expertise and strong presence in Delhi and Mumbai to mentor and strategically invest for further business growth

exchange4media Staff Aug 29, 2015 1:55 PM

Sanjay Kapoor quits Micromax as Chairman

Speculation has been rife about his differences with promoters over strategy for some time now. Micromax had announced his appointment in June last year

exchange4media Staff Aug 29, 2015 10:53 AM

Guest Column: Harnessing happy customers through digital transformation:  Rajesh Kurup

New trends in 2015 highlight the enterprises' focus on ensuring that the potential customer has a positive holistic experience with their brand and remains loyal to it. To achieve this target, enterprises are investing in technology innovations, says Rajesh Kurup, Head - Media & Entertainment Practice, Cybage

Rajesh Kurup Aug 29, 2015 8:41 AM

TAM Ratings: Kumkum Bhagya leads in Hindi GEC space in week 34

In the Hindi GEC Universe, Kumkum Bhagya saw its ratings grow a high level at the top in week 34 (August 16 - 22, 2015). Yeh Hai Mohabbatein at No.2 on Star Plus spot saw its ratings grow to 3.62 TVRs from 3.4 TVRs the last week

exchange4media Staff Aug 29, 2015 8:31 AM

Radio has the capability to play a thematic role: Pratap T P, Qwikcilver

Qwikcilver recently launched a new app called Woohoo and to promote the app, it undertook an extensive 3 week radio campaign. We spoke with Qwikcilver Co-founder and CMO, Pratap T P, to find out more about the campaign

Abhinn Shreshtha Aug 29, 2015 8:28 AM

Sunil Arora appointed new I&B Ministry secretary

He will be succeeding Bimal Julka whose tenure will end on Monday, 31 August, 2015

exchange4media Staff Aug 29, 2015 8:18 AM

The opportunity for PR practitioners is to be trusted advisors to clients: Jim James

As Eastwest PR celebrates completion of 20 years, it is also on the lookout for a global partner. In conversation with Rashi Bisaria, Jim James speaks about where the industry is headed and Eastwest's role in it

Rashi Bisaria Aug 29, 2015 8:13 AM

Vodafone, Airtel, Idea ads under ASCI scanner

Claims by Vodafone and Airtel on speed were found unsubstantiated, while Idea's IIN ads were questioned for misleading consumers

Sarmistha Neogy Aug 29, 2015 8:10 AM

Mogae ties up with zeotap for programmatic advertising on mobile

The new company will see an equal participation by both Mogae and zeotap. The final financial structures are currently being worked upon

exchange4media Staff Aug 29, 2015 8:08 AM

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