Date-wise News

The agency is seeking an investment partner with domain expertise and strong presence in Delhi and Mumbai to mentor and strategically invest for further business growth

exchange4media Staff 29-August-2015

Speculation has been rife about his differences with promoters over strategy for some time now. Micromax had announced his appointment in June last year

exchange4media Staff 29-August-2015

New trends in 2015 highlight the enterprises' focus on ensuring that the potential customer has a positive holistic experience with their brand and remains loyal to it. To achieve this target, enterprises are investing in technology innovations, says Rajesh Kurup, Head - Media & Entertainment Practice, Cybage

Rajesh Kurup 29-August-2015

In the Hindi GEC Universe, Kumkum Bhagya saw its ratings grow a high level at the top in week 34 (August 16 - 22, 2015). Yeh Hai Mohabbatein at No.2 on Star Plus spot saw its ratings grow to 3.62 TVRs from 3.4 TVRs the last week

exchange4media Staff 29-August-2015

Qwikcilver recently launched a new app called Woohoo and to promote the app, it undertook an extensive 3 week radio campaign. We spoke with Qwikcilver Co-founder and CMO, Pratap T P, to find out more about the campaign

Abhinn Shreshtha 29-August-2015

He will be succeeding Bimal Julka whose tenure will end on Monday, 31 August, 2015

exchange4media Staff 29-August-2015

As Eastwest PR celebrates completion of 20 years, it is also on the lookout for a global partner. In conversation with Rashi Bisaria, Jim James speaks about where the industry is headed and Eastwest's role in it

Rashi Bisaria 29-August-2015

Claims by Vodafone and Airtel on speed were found unsubstantiated, while Idea's IIN ads were questioned for misleading consumers

Sarmistha Neogy 29-August-2015

The new company will see an equal participation by both Mogae and zeotap. The final financial structures are currently being worked upon

exchange4media Staff 29-August-2015

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