Date-wise News
Want to engage your consumers? Then Twitter is for you...?blur=25

From integrating a campaign & taking the #hashtag route to simple RT rule, brands are generating contests in an interesting manner in the land of 140 characters

Priyanka Nair Aug 23, 2013 9:20 AM

Under pressure, ad land tightens its belt on hirings?blur=25

Creative leaders share their views on the hiring sentiments within the advertising industry, where hiring is tight and being done out of necessity only

Priyanka Mehra Aug 23, 2013 9:10 AM

TRAI recommends 49% FDI in news channels, FM radio?blur=25

TRAI has recommended increasing FDI limit for news channels & that of FM radio services to 49%; for broadcast carriage services, 100% FDI has been proposed

exchange4media Staff Aug 23, 2013 8:08 AM

OOH should be interactive & not one-sided communication: Avinav Chaubey?blur=25

Outdoor campaign should not be restricted to only billboards but also involve BTL, on-ground activities & anything that is out of home, says the AGM - Mktg, The Muthoot Group

Priyanka Nair Aug 23, 2013 7:57 AM

Sony reclaims fourth position in Week 33; Star Plus retains top spot?blur=25

Independence Day saw a huge surge in viewership for almost all GECs. Star Plus retained its leadership position in Week 33 with gross TVT of 490 million

Abhinav Trivedi Aug 23, 2013 7:54 AM

Colors eyes revenue bonanza from '24'?blur=25

According to industry sources, the channel is eyeing revenues to the tune of Rs 75 cr to Rs 90 cr from the espionage series, which is slated to go on air in October

Abhinav Trivedi Aug 23, 2013 7:53 AM

Purple Shunya bags digital mandate for Motul in India?blur=25

Purple Shunya won following a competitive request for proposal process that included multiple agencies. The agency will handle all online mktg for Brand Motul

exchange4media Staff Aug 23, 2013 7:50 AM

Have Vodafone & ICICI Bank found a win-win proposition in M-Pesa??blur=25

exchange4media takes a look at how the mobile money transfer & payment service works out for both the brands in terms of strengthening their market positions

Saloni Surti Aug 23, 2013 7:48 AM

India internet users set to hit 151 mn by next year?blur=25

With urbanised pockets of the population, changing demographics and growth in mobile tele-density, tier II & III cities hold immense potential for marketers

Saloni Surti Aug 23, 2013 7:46 AM

Guest Column: Has celebrity obsessed culture overtaken traditional mktg??blur=25

It's important to ensure that we have the right mktg idea to make best use of the celebrity endorsing our brand, says Ashish Morone of Edelweiss Tokio Life Insurance

Ashish Morone Aug 23, 2013 7:43 AM

GroupM appoints Atique Kazi to lead Xaxis in India?blur=25

Kazi will report into Prasant Kumar, Head of Trading and Tushar Vyas, Head of Digital for GroupM India. His last stint was with Yahoo

exchange4media Staff Aug 23, 2013 7:40 AM

Vizeum India appoints Subhas Warrier as VP, South India?blur=25

Warrier has over 20 years of experience in advertising. He was last leading the South India team at Initiative and was based in Bangalore

exchange4media Staff Aug 23, 2013 7:38 AM

KV Sridhar, Chief Creative Officer, Chief Creative Officer?blur=25

Unless people who are below you make you feel unsecure, you don’t progress. I don’t compete with my peers, I compete with younger people all the time, I always hire people who make me feel jealous and insecure, and I feel that I should compete with them in one last race. Unless people below you grow, you don’t grow, which means you are stagnating and regressing.

exchange4media Staff Aug 23, 2013 12:00 AM

Deepika S Tewari, General Manager – Marketing (Jewellery Division), Titan Industries?blur=25

OOH industry in India has changed over the past decades, but still has more scope to grow. I am sure that consumers would appreciate more out-of-the-box outdoor advertising. At times this medium might get restricting, but brands need to come out and experiment with different and more consumer engaging outdoor activities.

exchange4media Staff Aug 23, 2013 12:00 AM