Unless people who are below you make you feel unsecure, you don’t progress. I don’t compete with my peers, I compete with younger people all the time, I always hire people who make me feel jealous and insecure, and I feel that I should compete with them in one last race. Unless people below you grow, you don’t grow, which means you are stagnating and regressing.
OOH industry in India has changed over the past decades, but still has more scope to grow. I am sure that consumers would appreciate more out-of-the-box outdoor advertising. At times this medium might get restricting, but brands need to come out and experiment with different and more consumer engaging outdoor activities.