OOH should be interactive & not one-sided communication: Avinav Chaubey

Outdoor campaign should not be restricted to only billboards but also involve BTL, on-ground activities & anything that is out of home, says the AGM - Mktg, The Muthoot Group

e4m by Priyanka Nair
Updated: Aug 23, 2013 7:57 AM
OOH should be interactive & not one-sided communication: Avinav Chaubey

Outdoor campaign should not be restricted to only billboards but also involve BTL, on-ground activities & anything that is out of home, says the AGM – Mktg, The Muthoot Group More

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