"Havas’ agility and consumer-centric approach has made us believe that they are the right partner for us. We hope this partnership takes the brand to newer heights and towards meaningful growth"- Sanjeev Shukla, Group Chief Marketing Officer, Muthoot Pappachan Group.
Muthoot Group’s FM venture, Chennai Live, recently turned two. The talk radio, which plays only English music, is targeted at the 25-plus age group. To mark the occasion, the Chennai-based Fm station has launched a radio reality show – ‘Band Hunt’.