Date-wise News
India TV takes on English news channels in new campaign?blur=25

After ABP News, now India TV claims to be bigger than all English news channels put together as the battle for affluent viewership intensifies

Abid Hasan May 28, 2013 11:08 PM

Viewer engagement sees 10-fold jump with missed calls?blur=25

Voting for favourite contestants on reality shows through a missed call has resulted in larger reach due to convenience & no cost hassles

Saloni Surti May 28, 2013 8:38 PM

Viewer engagement sees 10-fold jump with missed calls?blur=25

Voting for favourite contestants on reality shows through a missed call has resulted in larger reach due to convenience & no cost hassles

Saloni Surti May 28, 2013 8:38 PM

Vodafone launches the musical ZooZoo internet army?blur=25

Undeterred by the controversies surrounding IPL, the army of tiny ZooZoos gave an interesting twist to the tale by launching the first-ever musical video

Twishy May 28, 2013 7:46 PM

Havas Media bags Neo Milk Products account?blur=25

Havas Media has been awarded the media duties of Neo Milk Products. The account adds a substantial billing amount to the agency’s kitty

exchange4media Staff May 28, 2013 7:43 PM

Patrika completes five years in Bhopal?blur=25

The Hindi daily is celebrating the occasion with a slew of social initiatives, including a Sarva Dharm Sabha and few other initiatives to save the environment

exchange4media Staff May 28, 2013 7:24 PM

Britannia restructures for enhanced growth?blur=25

MD Vinita Bali to focus on Int’l & New Business Growth to transition Britannia to an all-embracing food company; COO Varun Berry to lead India operations

exchange4media Staff May 28, 2013 7:24 PM

2-min video: Definition of creativity is changing - KV Sridhar?blur=25

The CCO, Leo Burnett India & Subcontinent believes that today creativity is more about product designs, installations, 3D designs, promotions & activity

Twishy May 28, 2013 7:19 PM

2-min video:  Level of creativity is much higher today - Agnello Dias?blur=25

It’s just that we don’t see creativity in the format that we used to such as writing copy or a film script, says the Co-Founder & CCO of Taproot India

Twishy May 28, 2013 7:18 PM

Day after IPL finish, GECs back with a vengeance?blur=25

From launching mythology-based series, re-creating the magic of older reality shows to introducing fresh formats, Hindi GECs are leaving no stone unturned

Synjini Nandi May 28, 2013 7:17 PM

2-min video: Entrepreneurship is the essence of India – Mark Patterson?blur=25

If I could capture the Indian spirit and sprinkle it in various markets around the world, we would grow a lot faster, says the APAC CEO of GroupM

Priyanka Mehra May 28, 2013 1:48 AM

IPL sponsors may take a cue from Nike - Tiger Woods reunion?blur=25

When Nike can come back with Tiger Woods after the controversy, IPL sponsors may make a far less effort in renouncing (if they do) & accepting IPL all over again

Abhinav Trivedi May 28, 2013 1:45 AM

Finally, TRAI bells the cat; b’casters to follow 10+2 ad cap from October?blur=25

The first phase, starting June 1, will see ad restrictions to 30 min; from July to September, it will be 20 min of ads. There are, however, quite a few voices of dissent

Abid Hasan May 28, 2013 1:43 AM