Date-wise News
India TV takes on English news channels in new campaign

After ABP News, now India TV claims to be bigger than all English news channels put together as the battle for affluent viewership intensifies

Abid Hasan May 28, 2013 11:08 PM

Viewer engagement sees 10-fold jump with missed calls

Voting for favourite contestants on reality shows through a missed call has resulted in larger reach due to convenience & no cost hassles

Saloni Surti May 28, 2013 8:38 PM

Viewer engagement sees 10-fold jump with missed calls

Voting for favourite contestants on reality shows through a missed call has resulted in larger reach due to convenience & no cost hassles

Saloni Surti May 28, 2013 8:38 PM

Vodafone launches the musical ZooZoo internet army

Undeterred by the controversies surrounding IPL, the army of tiny ZooZoos gave an interesting twist to the tale by launching the first-ever musical video

Twishy May 28, 2013 7:46 PM

Havas Media bags Neo Milk Products account

Havas Media has been awarded the media duties of Neo Milk Products. The account adds a substantial billing amount to the agency’s kitty

exchange4media Staff May 28, 2013 7:43 PM

Patrika completes five years in Bhopal

The Hindi daily is celebrating the occasion with a slew of social initiatives, including a Sarva Dharm Sabha and few other initiatives to save the environment

exchange4media Staff May 28, 2013 7:24 PM

Britannia restructures for enhanced growth

MD Vinita Bali to focus on Int’l & New Business Growth to transition Britannia to an all-embracing food company; COO Varun Berry to lead India operations

exchange4media Staff May 28, 2013 7:24 PM

2-min video: Definition of creativity is changing - KV Sridhar

The CCO, Leo Burnett India & Subcontinent believes that today creativity is more about product designs, installations, 3D designs, promotions & activity

Twishy May 28, 2013 7:19 PM

2-min video:  Level of creativity is much higher today - Agnello Dias

It’s just that we don’t see creativity in the format that we used to such as writing copy or a film script, says the Co-Founder & CCO of Taproot India

Twishy May 28, 2013 7:18 PM

Day after IPL finish, GECs back with a vengeance

From launching mythology-based series, re-creating the magic of older reality shows to introducing fresh formats, Hindi GECs are leaving no stone unturned

Synjini Nandi May 28, 2013 7:17 PM

2-min video: Entrepreneurship is the essence of India – Mark Patterson

If I could capture the Indian spirit and sprinkle it in various markets around the world, we would grow a lot faster, says the APAC CEO of GroupM

Priyanka Mehra May 28, 2013 1:48 AM

IPL sponsors may take a cue from Nike - Tiger Woods reunion

When Nike can come back with Tiger Woods after the controversy, IPL sponsors may make a far less effort in renouncing (if they do) & accepting IPL all over again

Abhinav Trivedi May 28, 2013 1:45 AM

Finally, TRAI bells the cat; b’casters to follow 10+2 ad cap from October

The first phase, starting June 1, will see ad restrictions to 30 min; from July to September, it will be 20 min of ads. There are, however, quite a few voices of dissent

Abid Hasan May 28, 2013 1:43 AM