Date-wise News

We ask experts whether such tactics work and if they can influence consumer decision and help brands grab larger market share...
Priyanka Mehra Aug 13, 2013 9:22 AM

Online booking of railway tickets has seen y-o-y growth of 17%, while air tickets grew from 1.45 mn bookings in 2012 to 1.70 mn in 2013
Saloni Surti Aug 13, 2013 8:40 AM

Apps, Facebook, Twitter, micro sites...the Director - Marketing of Nivea India talks about how digital is changing brand communication & Nivea’s online play
Priyanka Nair Aug 13, 2013 8:22 AM

Bodhisatwa Dasgupta of Grey Worldwide, in his characteristic humourous style, talks about the need for creative talent to stay relevant & refrain from turning into dinosaurs
Bodhisatwa Dasgupta Aug 13, 2013 8:19 AM

Stage is set for the sixth annual convention of event and experiential managers, which also includes the EEMAX 2013 Awards and a B2B exhibition
Saloni Surti Aug 13, 2013 8:17 AM

The Group is bringing together celebrities from the film industry for a show on Independence Day. The initiative expects to raise approx Rs 30 cr - all of which will be channelled to NGOs
Abhinav Trivedi Aug 13, 2013 8:15 AM

With available technology, media integration and easy access to specific audience segments, there is simply no excuse for a brand to neglect OOH innovations. However, with the rise of social media and engagement becoming imperative, it is essential for companies to plan their campaigns smartly in order ensure the brand stands out of clutter and makes a mark.
e4m Desk Aug 13, 2013 12:00 AM