Authors
Guest Column: That Airtel Ad, and why it's a very bad idea

Only in advertising will you get a spouse who gives you space, is your boss, doesn't go all python-grip on you, drives home in her own car and cooks non-bhindi-type food, says Bodhisatwa Dasgupta, Creative Director, Grey Worldwide

Bodhisatwa Dasgupta Aug 18, 2014 8:05 AM

Guest Column: Advertising and the lost art of subtlety: Bodhisatwa Dasgupta

Bodhisatwa Dasgupta, Creative Director, Grey Worldwide comments on the lack of aesthetics and artistry in Indian advertising when it comes to representation of carnal instincts

Bodhisatwa Dasgupta Jul 18, 2014 9:14 AM

This Valentine's Day, send an 'indecent proposal'

Bodhisatwa Dasgupta, CD, Grey has come up with a quirky idea to help people with customised Valentine’s Day greeting to stand out amidst the customary mush that floats today

Bodhisatwa Dasgupta Feb 14, 2014 11:18 AM

Guest Column: Thank God, I am in advertising: Bodhisatwa Dasgupta

There are many things we can't explain in advtg. Like why we crib about it, yet continue with it. Is it because somewhere in that cynical mind of ours, we're proud of what we’re doing, wonders Grey Worldwide's Creative Director

Bodhisatwa Dasgupta Jan 30, 2014 9:03 AM

Guest Column: Good begets good - Bodhisatwa Dasgupta

The CD of Grey Worldwide talks about the 'Rub Off Effect', wherein the goodness of an agency rubs off on its people. "Funnily, the opposite is also true," he says

Bodhisatwa Dasgupta Nov 7, 2013 7:42 AM

Guest Column: Shorts maketh a creative person. <i>Not</i>.

Bodhisatwa Dasgupta of Grey Worldwide in his quirky style talks about the 'fashion' in creativeland in the recent past & how things have changed, making it difficult to distinguish the suits from the eccentrics

Bodhisatwa Dasgupta Sep 30, 2013 8:14 AM

Zen &amp; the art of how not to be a dinosaur

Bodhisatwa Dasgupta of Grey Worldwide, in his characteristic humourous style, talks about the need for creative talent to stay relevant &amp; refrain from turning into dinosaurs

Bodhisatwa Dasgupta Aug 13, 2013 8:19 AM

Guest Column: Longhand – Cheers to the long copy

The Longhand contest had quite a few creative heads going. Bodhisatwa Dasgupta, the man behind the mission, writes why this is just the beginning

Bodhisatwa Dasgupta May 8, 2012 7:35 PM