Authors

Only in advertising will you get a spouse who gives you space, is your boss, doesn't go all python-grip on you, drives home in her own car and cooks non-bhindi-type food, says Bodhisatwa Dasgupta, Creative Director, Grey Worldwide

Bodhisatwa Dasgupta 18-August-2014

Bodhisatwa Dasgupta, Creative Director, Grey Worldwide comments on the lack of aesthetics and artistry in Indian advertising when it comes to representation of carnal instincts

Bodhisatwa Dasgupta 18-July-2014

Bodhisatwa Dasgupta, CD, Grey has come up with a quirky idea to help people with customised Valentine’s Day greeting to stand out amidst the customary mush that floats today

Bodhisatwa Dasgupta 14-February-2014

There are many things we can't explain in advtg. Like why we crib about it, yet continue with it. Is it because somewhere in that cynical mind of ours, we're proud of what we’re doing, wonders Grey Worldwide's Creative Director

Bodhisatwa Dasgupta 30-January-2014

The CD of Grey Worldwide talks about the 'Rub Off Effect', wherein the goodness of an agency rubs off on its people. "Funnily, the opposite is also true," he says

Bodhisatwa Dasgupta 07-November-2013

Bodhisatwa Dasgupta of Grey Worldwide in his quirky style talks about the 'fashion' in creativeland in the recent past & how things have changed, making it difficult to distinguish the suits from the eccentrics

Bodhisatwa Dasgupta 30-September-2013

Bodhisatwa Dasgupta of Grey Worldwide, in his characteristic humourous style, talks about the need for creative talent to stay relevant & refrain from turning into dinosaurs

Bodhisatwa Dasgupta 13-August-2013

The Longhand contest had quite a few creative heads going. Bodhisatwa Dasgupta, the man behind the mission, writes why this is just the beginning

Bodhisatwa Dasgupta 08-May-2012

Advertisment

Advertisment

Advertisment

Advertisment