Date-wise News
The show is travelling to these cities after a performance in Delhi last year. The much-loved Enid Blyton character will take on the stage this December
exchange4media Staff Nov 7, 2013 2:45 PM
BoxTV has announced a partnership with Angel TV and Splentrix Solutions to make premium Bengali content available to the BoxTV audience
exchange4media Staff Nov 7, 2013 2:38 PM
With Zee TV toppling Star Plus from the No. 1 position in Week 43 on the back of Chennai Express' TV premiere, big ticket movies continue to wield their power over mainline GECs
Abhinav Trivedi Nov 7, 2013 9:45 AM
The Conclave, being held in Mumbai on Nov 25, 2013 will delve into shifting media mindset, a willingness to change facilitated by support from the Govt, ad agencies & the growth path ahead
exchange4media Staff Nov 7, 2013 8:24 AM
Wagh Bakri's latest commercial, created by Triton Communications, uses the current election fever to leverage its core strengths to highlight people's disillusionment & expectations
exchange4media Staff Nov 7, 2013 8:12 AM
When using radio with other marketing mediums, the idea is to use an approach to optimise synergy & reach, says Shalaka Kamat, GM - Mktg, Consumer Products Biz, Tata Chemicals
Simran Sabherwal Nov 7, 2013 8:07 AM
Mukherjee, a 30-year veteran of the media industry, will be responsible for the entire media buying, planning and spends for the Group
Abid Hasan Nov 7, 2013 7:47 AM
Our Indian society is rapidly evolving and remarriage is a reality. With changing times, people are accepting it gracefully as part of life, says Deepika Tewari of Titan Company
The CD of Grey Worldwide talks about the 'Rub Off Effect', wherein the goodness of an agency rubs off on its people. "Funnily, the opposite is also true," he says
Bodhisatwa Dasgupta Nov 7, 2013 7:42 AM
The COO of Contract India talks about the series of new appointments at the agency, bringing back accountability in the advtg industry, the challenge of speed, and more...
Priyanka Mehra Nov 7, 2013 7:39 AM
Dutta joins as Vice President & Senior CD and will be responsible for Dominos, JK Tyres, NIIT, Jaypee Cement & LT Foods accounts. He moves in from TBWA, Delhi
exchange4media Staff Nov 7, 2013 7:37 AM
Wigham will be responsible for MediaCom’s overall trading performance & work closely with regional & in-market trading teams across GroupM Trading and MediaCom
exchange4media Staff Nov 7, 2013 7:36 AM
Mohanty will be based out of Delhi & will report to Sonal Dabral, Chairman & CCO, DDB Mudra Group. He joins from McCann Erickson, where he was Executive Creative Director, Delhi
exchange4media Staff Nov 7, 2013 7:34 AM
The business will be handled out of Carat’s Mumbai office. The agency has been working with SCA for the last one year to firm up the launch strategies of its brands in India
exchange4media Staff Nov 7, 2013 7:33 AM
