Date-wise News
Fever Entertainment brings Noddy live to Bangalore & Mumbai

The show is travelling to these cities after a performance in Delhi last year. The much-loved Enid Blyton character will take on the stage this December

exchange4media Staff Nov 7, 2013 2:45 PM

BoxTV in content partnership with Angel TV & Splentrix Solutions

BoxTV has announced a partnership with Angel TV and Splentrix Solutions to make premium Bengali content available to the BoxTV audience

exchange4media Staff Nov 7, 2013 2:38 PM

Big ticket movie premieres continue to impact GEC fortunes

With Zee TV toppling Star Plus from the No. 1 position in Week 43 on the back of Chennai Express' TV premiere, big ticket movies continue to wield their power over mainline GECs

Abhinav Trivedi Nov 7, 2013 9:45 AM

Arnab Goswami is keynote speaker @exchange4media Conclave Mumbai

The Conclave, being held in Mumbai on Nov 25, 2013 will delve into shifting media mindset, a willingness to change facilitated by support from the Govt, ad agencies & the growth path ahead

exchange4media Staff Nov 7, 2013 8:24 AM

Wagh Bakri Tea rides the political wave in new campaign

Wagh Bakri's latest commercial, created by Triton Communications, uses the current election fever to leverage its core strengths to highlight people's disillusionment & expectations

exchange4media Staff Nov 7, 2013 8:12 AM

"Radio often works best as a media multiplier"

When using radio with other marketing mediums, the idea is to use an approach to optimise synergy & reach, says Shalaka Kamat, GM - Mktg, Consumer Products Biz, Tata Chemicals

Simran Sabherwal Nov 7, 2013 8:07 AM

Sajal Mukherjee joins RSPL Group as Media Head

Mukherjee, a 30-year veteran of the media industry, will be responsible for the entire media buying, planning and spends for the Group

Abid Hasan Nov 7, 2013 7:47 AM

"Tanishq's progressive thinking has only mirrored reality"

Our Indian society is rapidly evolving and remarriage is a reality. With changing times, people are accepting it gracefully as part of life, says Deepika Tewari of Titan Company

Twishy Nov 7, 2013 7:44 AM

Guest Column: Good begets good - Bodhisatwa Dasgupta

The CD of Grey Worldwide talks about the 'Rub Off Effect', wherein the goodness of an agency rubs off on its people. "Funnily, the opposite is also true," he says

Bodhisatwa Dasgupta Nov 7, 2013 7:42 AM

I cannot fathom why the advtg industry takes so much time to react: Rana Barua

The COO of Contract India talks about the series of new appointments at the agency, bringing back accountability in the advtg industry, the challenge of speed, and more...

Priyanka Mehra Nov 7, 2013 7:39 AM

Contract beefs up Delhi creative team with Souvik Dutta's appointment

Dutta joins as Vice President & Senior CD and will be responsible for Dominos, JK Tyres, NIIT, Jaypee Cement & LT Foods accounts. He moves in from TBWA, Delhi

exchange4media Staff Nov 7, 2013 7:37 AM

MediaCom appoints Matthew Wigham as Head of Trading, APAC

Wigham will be responsible for MediaCom’s overall trading performance & work closely with regional & in-market trading teams across GroupM Trading and MediaCom

exchange4media Staff Nov 7, 2013 7:36 AM

DDB Mudra ropes in Sambit Mohanty as Creative Head, North

Mohanty will be based out of Delhi & will report to Sonal Dabral, Chairman & CCO, DDB Mudra Group. He joins from McCann Erickson, where he was Executive Creative Director, Delhi

exchange4media Staff Nov 7, 2013 7:34 AM

Carat Media Services appointed AOR of SCA Hygiene in India

The business will be handled out of Carat’s Mumbai office. The agency has been working with SCA for the last one year to firm up the launch strategies of its brands in India

exchange4media Staff Nov 7, 2013 7:33 AM