"Radio often works best as a media multiplier"

When using radio with other marketing mediums, the idea is to use an approach to optimise synergy & reach, says Shalaka Kamat, GM - Mktg, Consumer Products Biz, Tata Chemicals

e4m by Simran Sabherwal
Updated: Nov 7, 2013 8:07 AM
"Radio often works best as a media multiplier"

When using radio with other marketing mediums, the idea is to use an approach to optimise synergy & reach, says Shalaka Kamat, GM - Mktg, Consumer Products Biz, Tata Chemicals More

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