Date-wise News
New Hindi GECs: Effective brand magnets or segment crowders?

Newly launched channels Rishtey, Zindagi & Pal in the Hindi GEC segment have created more avenues for revenue generation for networks given the 10+2 ad cap. But is the

Collin Furtado Aug 18, 2014 8:40 AM

BIG Magic Bihar and Jharkhand rebrands as BIG Magic Ganga

The channel attempts to enhance authentic regional flavour through locally shot programs, derived from local insights like 'establishing self-identity' and 'preserving local culture'

exchange4media Staff Aug 18, 2014 8:35 AM

Guest Column: Modi-fied - the making of 'Digital India'

K V Sridhar, Chief Creative Officer, SapientNitro commends PM's Independence Day speech, especially points made on Digital India, manufacturing impetus, gender equality & cleanliness. Sridhar calls for media fraternity to be ready with content, ideas and resources for the digital space

KV Sridhar Aug 18, 2014 8:20 AM

Targeted advertising or online stalking?

With big data evolution, targeted advertising is affecting almost all netizens. Could too much of targeting & contextualization be unproductive for the brand, leading to customers

Ankur Singh Aug 18, 2014 8:18 AM

Print industry in Kerala gears up for Onam boom

Change in the government is likely to revive the economy and hence increase advertising spends, especially during Onam, although currently the market seems to be little sluggish

Deepa Balasubramanian Aug 18, 2014 8:14 AM

Video: We lived with TAM for so long, we can wait for BARC for six more months: Raj Nayak

Raj Nayak, CEO, Colors reaffirms his faith in BARC, saying the team at BARC is working very hard to put the system in place & hopes that it arrives at a deadline and is able to deliver within that timeline

Abid Hasan Aug 18, 2014 8:08 AM

Guest Column: That Airtel Ad, and why it's a very bad idea

Only in advertising will you get a spouse who gives you space, is your boss, doesn't go all python-grip on you, drives home in her own car and cooks non-bhindi-type food, says Bodhisatwa Dasgupta, Creative Director, Grey Worldwide

Bodhisatwa Dasgupta Aug 18, 2014 8:05 AM

Guest Column: TRAI recommendations: No cause for celebrations

Sanjeev Kotnala, Head Catalyst, P1P2Solutions comments on cross-media ownership recommendations made by TRAI, while advising to practice cautious optimism as he observes, 'these are just recommendations like many in the past'

Sanjeev Kotnala Aug 18, 2014 7:57 AM