Date-wise News
Aaj Tak initiates 'Har Har Gangay' to save the holy river

The 12-part series seeks to raise awareness about the need to save the river Ganga, while also suggesting a roadmap to the recovery. The series has got Shakti Pumps & Veedol on board as sponsors

exchange4media Staff Jul 18, 2014 10:55 AM

Maxus titled the most 'dominant' agency in India 4th year in a row by RECMA

The agency also won business across 23 new clients, worth upwards of Rs 300 crore in the first half of 2014

exchange4media Staff Jul 18, 2014 9:28 AM

Guest Column: Advertising and the lost art of subtlety: Bodhisatwa Dasgupta

Bodhisatwa Dasgupta, Creative Director, Grey Worldwide comments on the lack of aesthetics and artistry in Indian advertising when it comes to representation of carnal instincts

Bodhisatwa Dasgupta Jul 18, 2014 9:14 AM

Despite earnings from Elections, revenues seen as flat in Q1 FY15, say print players

According to print players, while political parties had upped their advertising spends for the Elections, the corporates kept a tight rein on their budgets due to the Elections, which is expected to have a bearing on the Q1 results

Abid Hasan Jul 18, 2014 8:53 AM

Going retro with talent has led to our success: Tarun Katial

Tarun Katial, CEO, RBNL talks about the unique retro positioning of BIG FM that has helped it seize No. 1 position in in Mumbai and other metros, the station's format rehaul which has boosted listenership and its complete dedication to consumer-centricity

Priyanka Mehra Jul 18, 2014 8:41 AM

Guest Column: Is desperation hitting  a new low on Indian news channels?

Gopinath Menon, CEO, Melon Media strongly condemns the 'making mountains out of molehills' approach he perceives on Indian news channels

Gopinath Menon Jul 18, 2014 8:29 AM

Youth Quotient: Digital is far more potent than any form of communication I've ever encountered: Milind Gonsalves

Milind Gonsalves, Copy Supervisor, Asymmetrique admires how digital media fosters communicating with the audience, where the brand can become an experience which in turn drives user-generated content

Abhinn Shreshtha Jul 18, 2014 8:23 AM

OOH sector welcomes the Budget as positive and balanced

Despite the possibility that the sector may be liable to be charged service tax, OOH players are satisfied with tax reforms & investments for infrastructure development

Abhinn Shreshtha Jul 18, 2014 8:19 AM

Cherie Blair & Marten Pieters launch 'The Vodafone Connected Women Report 2014'

The report has found that providing women with greater access to mobile phones and services could lead to a $29 billion increase in annual global productivity by 2020 due to greater female participation in the workforce and savings in public services

Ankur Singh Jul 18, 2014 8:17 AM

Week 28 ratings: Colors surges ahead to claim No. 3 spot

All GECs witnessed a decline in viewership in week 28. Star Plus retained the top position, followed by Zee TV. Life OK occupied the fourth spot, followed by Sony and Sab TV

exchange4media Staff Jul 18, 2014 8:13 AM

DB Corp reports 8% jump in ad revenues for Q1

Revenues from advertising reported a growth of 8% to Rs 3,730 mn in Q1 FY15 as against Rs 3,457 mn in Q1 FY14. Total revenues grew 10% for the first quarter to Rs 4,987 mn from Rs 4,549 mn in Q1 of last fiscal

exchange4media Staff Jul 18, 2014 8:12 AM

CNBC-TV18 leads Budget Day coverage with 67% market share

CNBC-TV18 lead with 67 per cent relative share followed by ET NOW with 22 per cent, NDTV Profit was at No. 3 with 11 per cent and Bloomberg TV had 1 per cent viewership

exchange4media Staff Jul 18, 2014 8:10 AM

RECMA ranks Starcom MediaVest Group as No 1 global media network

This the fourth consecutive year that SMG has been ranked No. 1. The Global Billings Rankings Report evaluates the overall activity - including buying billings & specialised services - of all global media agencies across 62 countries

exchange4media Staff Jul 18, 2014 8:08 AM

BBC World News announces raft of on demand programming

The package, which is available now, includes over 120 hours of the channel’s best-known long-form content strands, including ‘HARDtalk’, ‘Click’, ‘The Travel Show’ and ‘Our World’

exchange4media Staff Jul 18, 2014 8:06 AM

Nokia India assigns media & outdoor duties to Carat Media

Industry sources have confirmed the news to exchange4media. The win comes close on the heels of the Microsoft win. Maxus is the incumbent agency on the account for the media biz, Lintas & DDB Mudra Group handled the outdoor duties

Priyanka Mehra Jul 18, 2014 8:03 AM

Carat Media bags media duties for Microsoft India

Carat Media will be handling all media duties for Microsoft in India, including online and offline. Lodestar UM is the incumbent agency on the account

Priyanka Mehra Jul 18, 2014 8:00 AM