Date-wise News
Guest Column: Unleashing the full potential of mobile marketing

As long as the marketer embraces the 3Cs of mobile campaigns – Customised, Clear & Concise – and selects the right channel, mobile marketing will pay rich dividends, says Vikram Raichura, MD, VivaConnect

Vikram Raichura Aug 2, 2013 1:35 PM

Zee Bangla executes 3-D innovation in outdoor campaign for ‘Boyei Gelo’

The idea was conceptualised by the Zee Bangla marketing & programming teams and strengthened with creative inputs by the channel’s creative agency, Response India

exchange4media Staff Aug 2, 2013 12:30 PM

Prashanth Challapalli exits Jack in the Box

Challapalli was the Business Head of Jack in the Box Worldwide & Executive VP (Digital), The 120 Media Collective. He was with the agency for four years

exchange4media Staff Aug 2, 2013 10:04 AM

Sony SIX bags telecast rights for TNA Wrestling

The channel will exclusively air more than 500 hours of wrestling content across key Asian markets

exchange4media Staff Aug 2, 2013 9:27 AM

What makes the Hindi movies genre lucrative for b'casters?

With ZEE adding yet another Hindi movie channel to its bouquet, we decode why this genre is a great place to be in

Abhinav Trivedi Aug 2, 2013 9:04 AM

Millennials looking for a career in social media mktg? Here’s how to get it right

Social media experts highlight what it takes to have a successful career graph in social media and what are the shortcomings of the current crop of talent

Priyanka Nair Aug 2, 2013 9:00 AM

Put on your creative hat for IMPACT's 9th anniv issue cover design contest

This year, the IMPACT anniversary issue theme is Reinvention. Last date for submission of entries is August 31, 2013

exchange4media Staff Aug 2, 2013 8:32 AM

Slice of life situations in jewellery advtg hit the bull's eye

There has been a marked shift in jewellery advertising over a couple of years. It is more about building an emotional connect through relatable stories, rather than betting on celebrities

Twishy Aug 2, 2013 8:29 AM

Video: "We hope to crack the big digital/mobile idea for India this year"

Abhijit Avasthi, NCD, Ogilvy India aims to push the envelope further and come up with the big digital/ mobile idea that the world will talk about...

Priyanka Mehra Aug 2, 2013 8:25 AM

"Marketers need to build synergy between offline & online campaigns"

Marketers should move from "let's also do some digital" approach to "how are we leveraging this campaign through digital", says Abraham Alapatt, Marketing Head, Thomas Cook

Saloni Surti Aug 2, 2013 8:22 AM

Prashanth Challapalli exits Jack in the Box

Challapalli was the Business Head of Jack in the Box Worldwide & Executive VP (Digital), The 120 Media Collective. He was with the agency for four years

exchange4media Staff Aug 2, 2013 8:20 AM

Wockhardt Hospitals scouts for digital agency

A multi-agency pitch is underway in Mumbai. The current creative agency on record is DDB Health & Lifestyle, while Lintas Media Group is the media agency on record

Priyanka Mehra Aug 2, 2013 8:19 AM

Zee Media enters Rajasthan with Zee Rajasthan Plus

With a programming mix in Hindi and Rajasthani dialects, the channel plans to integrate many genres to bring 'something for everyone'

exchange4media Staff Aug 2, 2013 8:17 AM

TimesCity acquires mobile product company Gawbl

Gawbl is a mobile app that suggests food based on the user's mood. The app's founder, Chiragh Kirpalani is joining TimesCity as Head of Mobile

exchange4media Staff Aug 2, 2013 7:55 AM

Lowe Lintas appoints P Subramanian as Vice President

Subramanian joins in from OTS Advertising, where he was Vice President, Strategy & Planning

Deepa Balasubramanian Aug 2, 2013 7:47 AM

Dr Anil Singh joins Aaj Tak as Executive Editor

Dr Singh moves from ABP News, where he was Executive Editor and was spearheading programmes such as 'Kaun Banega Mukhyamantri'

exchange4media Staff Aug 2, 2013 7:46 AM

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Curry Nation has come out with the first television commercial for Netsurf Communications. The total ad spends allocated to the campaign is Rs 5 crore

Twishy Aug 2, 2013 7:45 AM

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As per viewership data for CS 4+ HSM markets, sourced from TAM subscribers, Star Plus leads; Colors is next with 456 mn TVT. The measurement in TVT has been done for the first time

Abhinav Trivedi Aug 2, 2013 7:43 AM

<img src="http://www.exchange4media.com/CS11j13.jpg" border="0" alt="Carried Yesterday" />JWT strengthens its planning team with senior hires

Gulshan Singh has been appointed as VP &amp; Strategic Planning Director, while Jasravee Kaur Chandra joins as VP &amp; Strategic Planning Director across JWT's Delhi &amp; Mumbai offices

exchange4media Staff Aug 2, 2013 7:38 AM

Anurag Banerjee, Head of Sales &amp; Managing Director APAC, Jana

The challenge in the mobile marketing space is in the framework and not the technology that we have in a market like India. The way brand conversations are initiated also needs to be looked at very carefully. Brands can earn content rather than pushing content through existing consumer communities. Mobile marketing is all set to hit the right chord, it’s just that brands and also mobile marketing experts need to take wise strategy decisions.

exchange4media Staff Aug 2, 2013 12:00 AM