"Marketers need to build synergy between offline & online campaigns"

Marketers should move from "let's also do some digital" approach to "how are we leveraging this campaign through digital", says Abraham Alapatt, Marketing Head, Thomas Cook

e4m by Saloni Surti
Updated: Aug 2, 2013 8:22 AM
"Marketers need to build synergy between offline & online campaigns"

Marketers should move from “let’s also do some digital” approach to “how are we leveraging this campaign through digital” approach, says Abraham Alapatt, Marketing Head, Thomas Cook  More

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