The digital video campaign #CricketDateWithDad leverages father-children relationship close on the heels of Father’s Day and is in sync with the Cricket World Cup

exchange4media Staff Jun 12, 2019 11:30 AM

Thomas Cook?blur=25

The packages to have features like end-to-end chauffeur services, bookings in spa-resorts and bonding experiences

exchange4media Staff Jun 11, 2019 4:04 PM

IPL and Cricket world cup?blur=25

Due to the ongoing Indian Premier League, online travel brands saw 20% growth in sales this year whereas hotel bookings saw an approximate 15% rise in their bookings during match days

Shweta Raaj Singh May 9, 2019 9:01 AM


Curates a special Singapore tour for the Gokuldham family to tap into high growth regional consumer markets

exchange4media Staff Mar 30, 2019 4:00 PM

Thomas Cook?blur=25

Thomas Cook's ‘Ghar Jao Vote Karo’ campaign encourages voters to go home and vote, and gives a special post-voting holiday discount offer as a thank you

exchange4media Staff Mar 26, 2019 1:35 PM

ISA CEO Conference?blur=25

The event will be held on March 18 and will see industry experts from P&G, Google, Facebook, LinkedIn, GroupM, Star India, Aditya Birla Group among others address the panel discussion

exchange4media Staff Mar 14, 2019 8:44 AM

Abraham Alapatt?blur=25

Alapatt spoke to exchange4media about the upcoming ISA CEO Conference, challenges, and his advice to young aspiring leaders

exchange4media Staff Mar 7, 2019 8:18 AM


Lynette Pang, Assistant Chief Executive, Marketing, Singapore Tourism Board, in conversation with exchange4media, revealed STB’s marketing plans and ad spends for the upcoming financial year, their recent campaign, top four growth markets for them and more

Misbaah Mansuri Dec 21, 2017 8:52 AM


To boost travel and holiday bookings, Thomas Cook India has launched the ‘Grand India Holiday Sale’ (GIHS) campaign

exchange4media Staff Oct 7, 2017 9:18 AM

Thomas Cook India takes on cultural stereotypes, asks people to #TravelToKnow the North East?blur=25

The commercials, shot in the North Eastern state of Meghalaya, were created by Law & Kenneth Saatchi & Saatchi and will air on television, cinema, and the digital media

exchange4media Staff Apr 8, 2017 8:16 AM

Cannes 2016: Indian agencies pick up 4 metals in Radio Lions?blur=25

Law & Kenneth Saatchi & Saatchi picked up three Silver Lions, while Contract Advertising received a Bronze Lion in the Radio category

exchange4media Staff Jun 21, 2016 8:01 AM

Analytical marketers and creative technologists needed: Nasscom Martech panel?blur=25

The Nasscom Martech Confluence 2015 held in Mumbai yesterday saw an interesting panel discussion on the changing relations between the IT and marketing teams within a brand. The panel was headed by Jim Walsh, CTO of GLobalLogic and consisted of Shridhar Iyer of Citibank, Jyotsana Makkar of Microsoft, Abraham Alapatt of Thomas Cook India

exchange4media Staff Sep 4, 2015 7:50 AM

Shop CJ to market Thomas Cook’s Holiday Savings Account packages?blur=25

The marketing alliance between the two is a first of its kind in India and will serve to enhance the home shopping network’s product portfolio

exchange4media Staff Aug 4, 2015 1:02 PM

 L&K Saatchi & Saatchi wins Thomas Cook India mandate?blur=25

The win comes following a multi-agency pitch. The agency’s Mumbai office will manage mainline creative services for the company

exchange4media Staff Nov 5, 2014 6:32 PM

"Marketers need to build synergy between offline & online campaigns"?blur=25

Marketers should move from "let's also do some digital" approach to "how are we leveraging this campaign through digital", says Abraham Alapatt, Marketing Head, Thomas Cook

Saloni Surti Aug 2, 2013 8:22 AM

Thomas Cook appoints Abraham Alapatt as Mktg Head?blur=25

He will be leading the Group’s brand building efforts as well as grow individual lines of business in line with existing & emerging opportunities

exchange4media Staff Oct 23, 2012 3:01 AM

Singapore Tourism launches new marketing campaign for India?blur=25

The campaign is driven largely by a digital thrust that features online and mobile advertising

exchange4media Staff Mar 22, 2012 8:14 AM