Nathani, Marketing Head India, Bisleri International has put in her papers. This is her last working week. Her next destination is not known

Priyanka Mehra Aug 7, 2013 5:55 PM

MoCube is a proprietary software tool that helps quantify the benefits of adding mobile to a media plan

exchange4media Staff Aug 7, 2013 5:33 PM

The account win is the outcome of a multi-agency pitch process. Rajendra Singh, Senior VP and Head, Citizen Dentsu and his team will lead the business

exchange4media Staff Aug 7, 2013 9:59 AM

Siwach joins as Executive Creative Director at the agency’s Delhi office. His last stint was with DDB Mudra

exchange4media Staff Aug 7, 2013 9:57 AM

The account win is the outcome of a multi-agency pitch process. Rajendra Singh, Senior VP and Head, Citizen Dentsu and his team will lead the business

exchange4media Staff Aug 7, 2013 9:24 AM

Glimpses of various moods at The CMO League in Mumbai on August 6, 2013, which saw a distinguished gathering of industry honchos and marketing heads

exchange4media Staff Aug 7, 2013 9:14 AM

Most marketers belong to 'the lost generation' (people who are not digital natives) & still fear digital mktg, says the former Global CMO of Unilever, while speaking at exchange4media's The CMO League

Simran Sabherwal Aug 7, 2013 9:00 AM

Manoranjan Music will cater to the HSM markets in Uttar Pradesh, Madhya Pradesh & Bihar. The channel expects to break even within two years of launch

Abhinav Trivedi Aug 7, 2013 8:26 AM

CTR was effective in the initial days of internet as it allowed measuring the direct results of a campaign. The increasing complexity of the medium requires elements that CTR lacks

Saloni Surti Aug 7, 2013 8:15 AM

The process of mainstreaming self-regulation as a statutory mechanism ought to be led by the industry, rather than the government, says Manish Tewari

exchange4media Staff Aug 7, 2013 8:13 AM

Siwach joins as Executive Creative Director at the agency’s Delhi office. His last stint was with DDB Mudra

exchange4media Staff Aug 7, 2013 8:08 AM

From a cost efficiency point of view, OOH gives more bang for your buck in smaller markets due to the lower cost of media, says SVP, Brand & Consumer Insights, Vodafone India

Priyanka Nair Aug 7, 2013 8:05 AM

TRAI has issued a consultation paper on distribution of TV channels to curtail the influence of distribution companies handling the network of more than one b'caster

Abhinav Trivedi Aug 7, 2013 7:59 AM

Social media can be used to keep listeners informed. Thus, social platforms should be used to distribute, market & promote content, says Prem Kumar, COO, Chennai Live

Saloni Surti Aug 7, 2013 7:57 AM

The win comes on back of a multi-agency pitch. Ogilvy & Mather is the incumbent agency on the account

exchange4media Staff Aug 7, 2013 7:52 AM

Marcopoto will step down at the end of his contract this December. He will remain as a Senior Advisor to Turner I'ntl President Gerhard Zeiler to ensure a seamless transition

exchange4media Staff Aug 7, 2013 7:42 AM