I accept there is a roadblock for broadcasters when it comes to carriage fees and all of us are bleeding. We have discussed this with the multisystem operators and we are getting 35-50 per cent discount on carriage fees as compared to last year. Post the first phase of digitisation, we have been getting this discount and are expecting the same discount in the second phase as well. The discount from both the phases will give major savings to broadcasters.
<strong>(Christopher Slaughter)</strong> Digitisation is the largest single movement for commercial priority and consumer choice taking place anywhere in the world. Given the size of the Indian market, the sheer ambitiousness makes it the biggest thing in the pay TV industry. It will bring in greater transparency and the latest technology to the broadcast sector.