Experion met some of the top agencies before choosing DDB MudraMax to handle the business. The client will be handled out of the agency’s office in Delhi

exchange4media Staff Aug 29, 2013 4:00 PM

The Marathi daily has launched new campaign 'Aata Baas' with an aim to bring about social change. It will highlight issues such as corruption, hollow education system, water shortage, etc.

Abid Hasan Aug 29, 2013 9:26 AM

Out of home industry has seen flat hiring so far this year; but with the festive season around the corner, increased demand from brands may push players to get the right talent on board

exchange4media Staff Aug 29, 2013 9:10 AM

The MD & CEO of Times Television Network talks about various challenges faced by the TV industry, including digitisation, 10+2 ad cap & the new system of ratings, among other things...

Abhinav Trivedi Aug 29, 2013 9:01 AM

The paper will compete with established players such as Gujarat Samachar, Divya Bhaskar & Sandesh. This is TOI's second language daily in two years

Abid Hasan Aug 29, 2013 8:20 AM

Highly placed sources share that Law & Kenneth might take over Saatchi & Saatchi's management, which will be a game-changer in the history of Indies

Twishy and Priyanka Mehra Aug 29, 2013 8:15 AM

The channel aims to cater to all urban, up-scale audience. The new launch will further fragment the audience in the English GEC space

Abhinav Trivedi Aug 29, 2013 8:12 AM

The perpetual infiltration of digital mktg has raised the visibility, awareness & desirable quotient of brands amongst consumers, says the AVP - Mktg, Ruchi Soya Industries

Saloni Surti Aug 29, 2013 8:10 AM

Radio honchos say that the sluggish economy has resulted in an increase in ad spends on FM radio, thus increasing its share of the advertising pie

Saloni Surti Aug 29, 2013 8:04 AM

Banana Brandworks is currently working on a campaign for VBJ, which will coincide with the opening of its expanded gold and silver showroom

Deepa Balasubramanian Aug 29, 2013 7:58 AM

Rajamannar assumes global responsibility for MasterCard's advertising, sponsorships, promotions, research, insights, and digital and consumer marketing initiatives

exchange4media Staff Aug 29, 2013 7:40 AM