Date-wise News

The brand's new ad attempts to breaks the social stigma of second marriage. It has been widely appreciated as it has everything - the love of a mother, the affection of a father and the subtle beauty

Twishy 29-October-2013

Though the festive season is on full swing, buying sentiment is yet to pick up. Retailers - both online & offline - are getting aggressive on offers. But will it be enough to generate sales?

Deepa Balasubramanian 29-October-2013

Sinha completes exactly one year today as CEO of IPG Mediabrands in India; here he talks about his journey, his next challenge BARC, the growing magic of digital and more...

Priyanka Mehra 29-October-2013

User-generated content has emerged as an important form of marketing as it helps brands give power to consumers, along with a sense of brand ownership

Saloni Surti 29-October-2013

The deal is pegged at around Rs 5 crore. The agency has drawn up extensive plans of exposure for the client on all segments - viz. stadia, merchandising & BTL activities

exchange4media Staff 29-October-2013

Despite cost and buffering concerns, India's youth prefer to consume long form videos on their mobile phones, highlights Vuclip survey

exchange4media Staff 29-October-2013

The losses in AdEx for TV in Q3, 2013 should be capitalised by print and digital, with print likely to gain more; but, marketers and other experts see this as very short-term

Abhinav Trivedi 29-October-2013

Zero Dot aims to deliver next-generation brand consulting, experience strategy & design. The unit has recently bagged the creative duties of P&G's brand Cheer

exchange4media Staff 29-October-2013

Sharma will be leaving the agency to pursue other business interests. Varma, currently Regional Chief Strategy Officer of Leo Burnett, Asia Pacific, has been named CEO of Leo Burnett Group India

Priyanka Mehra 29-October-2013

EBITDA was up three times to Rs 39.6 crore YoY in Q2 FY14, as compared to Rs 14.2 crore in the corresponding quarter of the previous fiscal, registering a growth of 178%

exchange4media Staff 29-October-2013

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