Date-wise News
Tanishq breaks old norms, celebrates the beauty of remarriage

The brand's new ad attempts to breaks the social stigma of second marriage. It has been widely appreciated as it has everything - the love of a mother, the affection of a father and the subtle beauty

Twishy Oct 29, 2013 8:56 AM

Retailers ramp up offers & discounts to counter sluggish sales

Though the festive season is on full swing, buying sentiment is yet to pick up. Retailers - both online & offline - are getting aggressive on offers. But will it be enough to generate sales?

Deepa Balasubramanian Oct 29, 2013 8:52 AM

My new challenge and passion at this point is BARC: Shashi Sinha

Sinha completes exactly one year today as CEO of IPG Mediabrands in India; here he talks about his journey, his next challenge BARC, the growing magic of digital and more...

Priyanka Mehra Oct 29, 2013 8:34 AM

Brands find a strong ally in user-generated content to create engagement

User-generated content has emerged as an important form of marketing as it helps brands give power to consumers, along with a sense of brand ownership

Saloni Surti Oct 29, 2013 8:22 AM

Magic Square to handle marketing for CCL team Chennai Rhinos

The deal is pegged at around Rs 5 crore. The agency has drawn up extensive plans of exposure for the client on all segments - viz. stadia, merchandising & BTL activities

exchange4media Staff Oct 29, 2013 8:07 AM

Over 80% Indians keen to watch movies and TV shows on mobile

Despite cost and buffering concerns, India's youth prefer to consume long form videos on their mobile phones, highlights Vuclip survey

exchange4media Staff Oct 29, 2013 8:01 AM

Q3 AdEx: Print and digital to gain at television's expense

The losses in AdEx for TV in Q3, 2013 should be capitalised by print and digital, with print likely to gain more; but, marketers and other experts see this as very short-term

Abhinav Trivedi Oct 29, 2013 8:00 AM

Starcom MediaVest Group launches brand consulting unit Zero Dot

Zero Dot aims to deliver next-generation brand consulting, experience strategy & design. The unit has recently bagged the creative duties of P&G's brand Cheer

exchange4media Staff Oct 29, 2013 7:58 AM

Arvind Sharma to quit Leo Burnett India; Saurabh Varma appointed CEO

Sharma will be leaving the agency to pursue other business interests. Varma, currently Regional Chief Strategy Officer of Leo Burnett, Asia Pacific, has been named CEO of Leo Burnett Group India

Priyanka Mehra Oct 29, 2013 7:49 AM

Turnaround for TV18 in Q2 FY14: PAT at Rs 10.1 cr vs loss of Rs 40.6 cr in Q2 FY13

EBITDA was up three times to Rs 39.6 crore YoY in Q2 FY14, as compared to Rs 14.2 crore in the corresponding quarter of the previous fiscal, registering a growth of 178%

exchange4media Staff Oct 29, 2013 7:48 AM