Date-wise News
Dentsu Marcom wins creative mandate for Toshiba India

The pitch process began in May and the partnership was sealed in June. The agency’s Delhi branch will handle the TV and laptop accounts

Twishy Jul 29, 2013 4:55 PM

Network18 Q1 FY14 PAT at Rs 19 cr, as against Q1 FY13 loss of Rs 90 cr

Network18's Q1 consolidated operating revenues stood at Rs 556.6 cr on a reported basis; digital content & e-commerce business grew to Rs 106.9 cr

exchange4media Staff Jul 29, 2013 1:38 PM

Justin B Smith named CEO of Bloomberg Media Group

Smith will join Bloomberg LP on Sept 16. Andrew Lack, who has served as CEO of Bloomberg Media Group since 2008, will become Chairman of Bloomberg Media Group

exchange4media Staff Jul 29, 2013 1:27 PM

TV18 Q1 FY14 PAT at Rs 6 cr, as compared to Q1 FY13 loss of Rs 24 cr

Reported revenues for the TV & motion pictures business (including IndiaCast) stood at Rs 396.2 cr for the quarter. Advertising revenues grew 6% year-on-year

exchange4media Staff Jul 29, 2013 1:24 PM

Pictures Speak: Moments from Patrika Group Concerned Communicator Awards

This year, once again the creative fraternity has had one of the best years at Patrika Group Concerned Communicator Awards. Glimpses of the winners and the Awards...

exchange4media Staff Jul 29, 2013 8:48 AM

"Creative content should be made keeping media placement in mind"

James Varghese, COO, AdzEdge talks about his new role, the Indian OOH industry, digital's growing presence, and OOH trends in 2013, among other things...

Priyanka Nair Jul 29, 2013 8:46 AM

Experts divided over TRAI's move on cross media ownership

While some industry experts believe TRAI's notification will bring transparency in the system, others question TRAI’s jurisdiction to be sitting in judgement over media ownership

Abid Hasan Jul 29, 2013 8:39 AM

Hero MotoCorp awards 'Mileage' campaign to Lowe Lintas

Hero MotoCorp has also initiated a multi-agency pitch in Delhi for the 'Impulse' business, inform people familiar with the development

Twishy Jul 29, 2013 8:29 AM

MWG India forms Creative Central with Praduymna Chauhan as ECD

McCann Worldgroup's Creative Central is an effort directed towards creating more insightful creative work for clients. Chauhan will lead the initiative

exchange4media Staff Jul 29, 2013 8:28 AM

Video: "Consumer-led tech will dictate pace of change in all markets"

John Sheehy, President - Global Ops, Starcom MediaVest Group talks about the importance of marketers keeping pace with technology & SMG’s 70:20:10 approach

Priyanka Mehra Jul 29, 2013 8:26 AM

We approach the merger with much optimism: Arvind Sharma on Omnicom - Publicis merger

In what is touted as the merger of two equals, the new entity Publicis Omnicom Group boasts of combined 2012 revenue of $22.7 bn & combined market capitalisation of $35.1 bn

Priyanka Mehra Jul 29, 2013 8:21 AM

Obscurity in online video measurement holding back new marketers

Online video is currently measured with traditional digital formulae & GRPs. However, a model that integrates both is needed to attract new marketers to the medium

Saloni Surti Jul 29, 2013 8:09 AM

<b>Rameet Arora</b>, Senior Director - Marketing, Corporate Communication, Menu Management, McDonald's India - HRPL

Outdoor is an undiscovered reach medium. It is powerful in building frequency and even more potent in building recency. Put these three facts together and you potentially have GRPs that match any other medium. Unfortunately, its power remains un-calibrated, un-measured and difficult to harness.

exchange4media Staff Jul 29, 2013 12:00 AM

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