Date-wise News
MTS India appoints Brandmovers India as its social media agency

The appointment comes on the back of a multi-stage pitch process that took place in Delhi. The account size is pegged at around Rs 40 crore

Twishy Jul 10, 2013 1:26 PM

Cannes Lions clarifies on Media Lions

Following claims regarding the volume of Lions won, Cannes Lions has said that it recognises the leading media agency with the Media Agency of the Year award

exchange4media Staff Jul 10, 2013 1:18 PM

Havas Media partners with Cognitive Match

With this move, Havas aims to deliver closed-loop creative and data offering to advertisers

exchange4media Staff Jul 10, 2013 8:27 AM

MTV beefs up Sunday with 'Time Out with Imam'

The channel has undertaken on-ground activations with autowalas, launched Imamogram app, as well as associated with Swipe 'MTV Slash' fablet to market the show

Synjini Nandi Jul 10, 2013 7:57 AM

Tata Salt in talks with creative agencies

Tata Salt is meeting with creative agencies, say industry sources. The agency on record for the brand is Leo Burnett

Priyanka Mehra Jul 10, 2013 7:56 AM

Retail, on-ground advtg keep OOH from being a washout this monsoon

Slow business, low occupancy & high rates have dampened the OOH biz during monsoons, but retail space, on-ground & ambient advtg are keeping the sector afloat

Priyanka Nair Jul 10, 2013 7:54 AM

Rajesh Sethi appointed CEO of Ten Sports

Sethi moves from Allianz Global Assistance, where he was CEO & Regional Director – South East Asia. He has over 15 years of experience

Priyanka Mehra Jul 10, 2013 7:52 AM

HT Mobile Solutions acquires social media agency Webitude

With this acquisition, HT Mobile Solutions will leverage the combined power of mobile and social media under an umbrella brand, Digital Quotient

exchange4media Staff Jul 10, 2013 7:51 AM

MTS' 'Always Talk' campaign is relatable but lacks strong insight

The mktg initiative communicates the unlimited talk time proposition but the idea is not fresh. This is Rediffusion Y&R's last campaign for MTS, as Creativeland Asia is its new creative partner

Twishy Jul 10, 2013 7:50 AM

ShopClues scouts for creative partner

This is the first time that the company has called for a creative pitch. Till now, the online and ATL campaigns were done in-house

exchange4media Staff Jul 10, 2013 7:47 AM

Retro music, a potential content genre for smaller radio stations

With the bigger radio stations occupying the contemporary space, smaller or more recent players can look at retro music for strategic positioning of content

Saloni Surti Jul 10, 2013 7:46 AM

Ketchum Sampark bags CFA Institute account

Ketchum Sampark will manage both, traditional PR and social media communication programmes in India for CFA Institute

exchange4media Staff Jul 10, 2013 7:45 AM

Sterling Gera Residence appoints TBWA\India

The creative business was awarded post a multi-agency pitch. The agency's first mandate is to launch the Varthur Lake project in Bangalore

exchange4media Staff Jul 10, 2013 7:43 AM

Metigon opens shop in Pune

Suman Sharma has been made Branch Head. Formerly with Ketchum Sampark, Sharma will spearhead Metigon's PR & strategic communications biz in Pune

exchange4media Staff Jul 10, 2013 7:42 AM

Amway India promotes Gursharan Singh Cheema

Cheema has been elevated as Regional Head – North. He takes over from Achinta Banerjie, who has been promoted to a new role in the head office

exchange4media Staff Jul 10, 2013 7:40 AM

Spikes Asia launches Student Creative Award for Print

The competition is free to enter and is open to all APAC students up to 25 years of age. Last date for submitting the entries is August 13

exchange4media Staff Jul 10, 2013 7:38 AM

LIQVD Asia sets up Singapore ops

Sudipa Sen has been appointed as Country Head. Till recently, she was the Country Head for ZenithOptimedia's digital brand Resultrix Singapore

exchange4media Staff Jul 10, 2013 7:37 AM