Date-wise News
The appointment comes on the back of a multi-stage pitch process that took place in Delhi. The account size is pegged at around Rs 40 crore
Following claims regarding the volume of Lions won, Cannes Lions has said that it recognises the leading media agency with the Media Agency of the Year award
exchange4media Staff Jul 10, 2013 1:18 PM
With this move, Havas aims to deliver closed-loop creative and data offering to advertisers
exchange4media Staff Jul 10, 2013 8:27 AM
The channel has undertaken on-ground activations with autowalas, launched Imamogram app, as well as associated with Swipe 'MTV Slash' fablet to market the show
Synjini Nandi Jul 10, 2013 7:57 AM
Tata Salt is meeting with creative agencies, say industry sources. The agency on record for the brand is Leo Burnett
Priyanka Mehra Jul 10, 2013 7:56 AM
Slow business, low occupancy & high rates have dampened the OOH biz during monsoons, but retail space, on-ground & ambient advtg are keeping the sector afloat
Priyanka Nair Jul 10, 2013 7:54 AM
Sethi moves from Allianz Global Assistance, where he was CEO & Regional Director – South East Asia. He has over 15 years of experience
Priyanka Mehra Jul 10, 2013 7:52 AM
With this acquisition, HT Mobile Solutions will leverage the combined power of mobile and social media under an umbrella brand, Digital Quotient
exchange4media Staff Jul 10, 2013 7:51 AM
The mktg initiative communicates the unlimited talk time proposition but the idea is not fresh. This is Rediffusion Y&R's last campaign for MTS, as Creativeland Asia is its new creative partner
This is the first time that the company has called for a creative pitch. Till now, the online and ATL campaigns were done in-house
exchange4media Staff Jul 10, 2013 7:47 AM
With the bigger radio stations occupying the contemporary space, smaller or more recent players can look at retro music for strategic positioning of content
Saloni Surti Jul 10, 2013 7:46 AM
Ketchum Sampark will manage both, traditional PR and social media communication programmes in India for CFA Institute
exchange4media Staff Jul 10, 2013 7:45 AM
The creative business was awarded post a multi-agency pitch. The agency's first mandate is to launch the Varthur Lake project in Bangalore
exchange4media Staff Jul 10, 2013 7:43 AM
Suman Sharma has been made Branch Head. Formerly with Ketchum Sampark, Sharma will spearhead Metigon's PR & strategic communications biz in Pune
exchange4media Staff Jul 10, 2013 7:42 AM
Cheema has been elevated as Regional Head – North. He takes over from Achinta Banerjie, who has been promoted to a new role in the head office
exchange4media Staff Jul 10, 2013 7:40 AM
The competition is free to enter and is open to all APAC students up to 25 years of age. Last date for submitting the entries is August 13
exchange4media Staff Jul 10, 2013 7:38 AM
Sudipa Sen has been appointed as Country Head. Till recently, she was the Country Head for ZenithOptimedia's digital brand Resultrix Singapore
exchange4media Staff Jul 10, 2013 7:37 AM
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