Date-wise News
Curry Nation adds Netsurf Communications to kitty

Curry Nation has come out with the first television commercial for Netsurf Communications. The total ad spends allocated to the campaign is Rs 5 crore

Twishy Aug 1, 2013 3:40 PM

Star Plus leads GEC ranking with 474 mn TVT; Colors follows

As per viewership data for CS 4+ HSM markets, sourced from TAM subscribers, Star Plus leads; Colors is next with 456 mn TVT. The measurement in TVT has been done for the first time

Abhinav Trivedi Aug 1, 2013 3:38 PM

Carat launches in Perth

Certain clients & staff of Mitchell & Partners will transition to the Carat brand. Alan Matthews, currently MD, Mitchell & Partners Perth, will now preside over Carat

exchange4media Staff Aug 1, 2013 2:15 PM

Radio One Q1 FY14 topline revenue up 26.4% at Rs 13.94 cr

The FM radio player has made profit before tax of Rs 0.28 crore in Q1 FY14 as compared to a loss of Rs 2.28 crore in the same period last year

exchange4media Staff Aug 1, 2013 2:12 PM

JWT strengthens its planning team with senior hires

Gulshan Singh has been appointed as VP & Strategic Planning Director, while Jasravee Kaur Chandra joins as VP & Strategic Planning Director across JWT's Delhi & Mumbai offices

exchange4media Staff Aug 1, 2013 11:03 AM

L'Oreal, Dove, Sunsilk take the video route to create engagement

From creating exclusive music videos, feel-good conversations to using video blogging, these beauty care brands have incorporated video content for greater connect

Priyanka Nair Aug 1, 2013 9:14 AM

"We already allocate 16 mins to ads, so coping with 12 mins will be easy"

Post DAS, viewers seek quality content; if you provide that, you don't have to worry about the rest, says Rahul Johri, Sr VP & GM - South Asia, Discovery Networks

Abhinav Trivedi Aug 1, 2013 9:09 AM

10+2 ad cap could impact smaller channels the most: Experts

Industry experts feel that the ad cap will be an impediment to those channels that depend on discounts to attract volumes, but don't have a strong content line-up

Abid Hasan Aug 1, 2013 8:47 AM

"BTL spend is a critical, non-negotiable part of marketing budgets"

Super-specialisation is the key. In future, it will be all about what you can do best instead of spreading yourself too thin, says Vibgyor Brand Services’ CEO Ankur Kalra

Deepa Balasubramanian Aug 1, 2013 8:21 AM

Musically inclined & aware South India a gold mine for marketers

For the private FM industry, South India has evolved as an economy with completely different dynamics. We highlight its underlying potential that marketers can tap

Saloni Surti Aug 1, 2013 8:12 AM

Tweet till you drop to appease the Kingfisher Beer God

The brand has launched a Twitter campaign #DearBeerGod, which is a chance for consumers from across the country to lead their city to victory and win gallons of beer

Twishy Aug 1, 2013 8:10 AM

DDB MudraMax Media bags Moen India business

The account was bagged post a multi-agency pitch. Other agencies that participated in the pitch are MEC and Lodestar UM, share industry sources

exchange4media Staff Aug 1, 2013 8:05 AM

TI Cycles' Rajesh Mani heads to Big FM

Mani was GM - Marketing and Retail at TI Cycles. He has joined Big FM as Regional Business Head - South

Deepa Balasubramanian Aug 1, 2013 8:04 AM

Fortis Healthcare meets digital agencies

The multi-agency pitch is underway in Delhi. Incumbent agency on the account is Salt Mango Tree

Twishy Aug 1, 2013 8:02 AM

STAR India bags broadcast rights of 2015 Olympic Games for seven countries

STAR India has acquired the rights to all media platforms, including TV, internet & mobile, in Bangladesh, Bhutan, India, the Maldives, Nepal, Pakistan & Sri Lanka

Abid Hasan Aug 1, 2013 7:50 AM

Siti Cable Q1 FY14 revenue up 27% at Rs 1442.9 million

The consolidated operating profit (EBITDA) for Q1 FY14 stood at Rs 311.8 mn, as compared to Rs. 277.4 mn during the corresponding quarter last fiscal

exchange4media Staff Aug 1, 2013 7:44 AM

Effie continues global expansion with launch of Effie Asia-Pacific

With the addition of the Asia-Pacific Effie programme, Effie Worldwide's i'ntl network now expands to 40 national programmes & four regional programmes

exchange4media Staff Aug 1, 2013 7:43 AM

Star Jalsa ropes in Ideazfirst-Cabrand to promote serial 'Isti Kutum'

Ideazfirst-Cabrand provided 100 taxis that carried special branding & floral decoration to promote the special episodes covering the wedding of the lead character, Baha, in 'Isti Kutum'

exchange4media Staff Aug 1, 2013 7:41 AM

Burson-Marsteller launches Africa-India Advisory Desk

The initiative will be spearheaded by Arcay Burson-Marsteller in South Africa and Genesis Burson-Marsteller in India

exchange4media Staff Aug 1, 2013 7:39 AM

Atul Hegde, Chief Executive Officer, Ignitee

If a brand wants to moderate a conversation online, then I think the brand shouldn’t be in social media. It is essential for digital agencies to educate marketers about this phenomenon. As long as brands are clear about what they want to convey through their communities, I think the brand will create impressive impressions in the minds of its online community members. It is necessary that a brand withstands what its online community members come forward to say. Brands have to be ready to listen to what its community members want.

exchange4media Staff Aug 1, 2013 12:00 AM