Date-wise News

Curry Nation has come out with the first television commercial for Netsurf Communications. The total ad spends allocated to the campaign is Rs 5 crore

Twishy 01-August-2013

As per viewership data for CS 4+ HSM markets, sourced from TAM subscribers, Star Plus leads; Colors is next with 456 mn TVT. The measurement in TVT has been done for the first time

Abhinav Trivedi 01-August-2013

Certain clients & staff of Mitchell & Partners will transition to the Carat brand. Alan Matthews, currently MD, Mitchell & Partners Perth, will now preside over Carat

exchange4media Staff 01-August-2013

The FM radio player has made profit before tax of Rs 0.28 crore in Q1 FY14 as compared to a loss of Rs 2.28 crore in the same period last year

exchange4media Staff 01-August-2013

Gulshan Singh has been appointed as VP & Strategic Planning Director, while Jasravee Kaur Chandra joins as VP & Strategic Planning Director across JWT's Delhi & Mumbai offices

exchange4media Staff 01-August-2013

From creating exclusive music videos, feel-good conversations to using video blogging, these beauty care brands have incorporated video content for greater connect

Priyanka Nair 01-August-2013

Post DAS, viewers seek quality content; if you provide that, you don't have to worry about the rest, says Rahul Johri, Sr VP & GM - South Asia, Discovery Networks

Abhinav Trivedi 01-August-2013

Industry experts feel that the ad cap will be an impediment to those channels that depend on discounts to attract volumes, but don't have a strong content line-up

Abid Hasan 01-August-2013

Super-specialisation is the key. In future, it will be all about what you can do best instead of spreading yourself too thin, says Vibgyor Brand Services’ CEO Ankur Kalra

Deepa Balasubramanian 01-August-2013

For the private FM industry, South India has evolved as an economy with completely different dynamics. We highlight its underlying potential that marketers can tap

Saloni Surti 01-August-2013

The brand has launched a Twitter campaign #DearBeerGod, which is a chance for consumers from across the country to lead their city to victory and win gallons of beer

Twishy 01-August-2013

The account was bagged post a multi-agency pitch. Other agencies that participated in the pitch are MEC and Lodestar UM, share industry sources

exchange4media Staff 01-August-2013

Mani was GM - Marketing and Retail at TI Cycles. He has joined Big FM as Regional Business Head - South

Deepa Balasubramanian 01-August-2013

The multi-agency pitch is underway in Delhi. Incumbent agency on the account is Salt Mango Tree

Twishy 01-August-2013

STAR India has acquired the rights to all media platforms, including TV, internet & mobile, in Bangladesh, Bhutan, India, the Maldives, Nepal, Pakistan & Sri Lanka

Abid Hasan 01-August-2013

The consolidated operating profit (EBITDA) for Q1 FY14 stood at Rs 311.8 mn, as compared to Rs. 277.4 mn during the corresponding quarter last fiscal

exchange4media Staff 01-August-2013

With the addition of the Asia-Pacific Effie programme, Effie Worldwide's i'ntl network now expands to 40 national programmes & four regional programmes

exchange4media Staff 01-August-2013

Ideazfirst-Cabrand provided 100 taxis that carried special branding & floral decoration to promote the special episodes covering the wedding of the lead character, Baha, in 'Isti Kutum'

exchange4media Staff 01-August-2013

The initiative will be spearheaded by Arcay Burson-Marsteller in South Africa and Genesis Burson-Marsteller in India

exchange4media Staff 01-August-2013

If a brand wants to moderate a conversation online, then I think the brand shouldn’t be in social media. It is essential for digital agencies to educate marketers about this phenomenon. As long as brands are clear about what they want to convey through their communities, I think the brand will create impressive impressions in the minds of its online community members. It is necessary that a brand withstands what its online community members come forward to say. Brands have to be ready to listen to what its community members want.

exchange4media Staff 01-August-2013

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