Date-wise News

As per viewership data for CS 4+ HSM markets, sourced from TAM subscribers, Star Plus leads; Colors is next with 456 mn TVT. The measurement in TVT has been done for the first time
Abhinav Trivedi Aug 1, 2013 3:38 PM

From creating exclusive music videos, feel-good conversations to using video blogging, these beauty care brands have incorporated video content for greater connect
Priyanka Nair Aug 1, 2013 9:14 AM

Post DAS, viewers seek quality content; if you provide that, you don't have to worry about the rest, says Rahul Johri, Sr VP & GM - South Asia, Discovery Networks
Abhinav Trivedi Aug 1, 2013 9:09 AM

Industry experts feel that the ad cap will be an impediment to those channels that depend on discounts to attract volumes, but don't have a strong content line-up
Abid Hasan Aug 1, 2013 8:47 AM

Super-specialisation is the key. In future, it will be all about what you can do best instead of spreading yourself too thin, says Vibgyor Brand Services’ CEO Ankur Kalra
Deepa Balasubramanian Aug 1, 2013 8:21 AM

For the private FM industry, South India has evolved as an economy with completely different dynamics. We highlight its underlying potential that marketers can tap
Saloni Surti Aug 1, 2013 8:12 AM

Mani was GM - Marketing and Retail at TI Cycles. He has joined Big FM as Regional Business Head - South
Deepa Balasubramanian Aug 1, 2013 8:04 AM

STAR India has acquired the rights to all media platforms, including TV, internet & mobile, in Bangladesh, Bhutan, India, the Maldives, Nepal, Pakistan & Sri Lanka
Abid Hasan Aug 1, 2013 7:50 AM

If a brand wants to moderate a conversation online, then I think the brand shouldn’t be in social media. It is essential for digital agencies to educate marketers about this phenomenon. As long as brands are clear about what they want to convey through their communities, I think the brand will create impressive impressions in the minds of its online community members. It is necessary that a brand withstands what its online community members come forward to say. Brands have to be ready to listen to what its community members want.