"An event is an art that has just the correct blend of ent, mktg & advtg"

EEMAGINE 2013 saw power-packed sessions on industry and innovations, the ever expanding landscape of social events, and role of activation in brand building

e4m by Saloni Surti
Updated: Sep 10, 2013 8:08 AM
"An event is an art that has just the correct blend of ent, mktg & advtg"

The sixth convention of EEMA – EEMAGINE 2013 came to an end in an extravaganza, glistening with industry honchos who shared expertise, practically redefining nuances of the events and entertainment industry.

EEMAGINE 2013 was organised in Jaipur, Rajasthan and witnessed industry gurus dishing out their best. Sam Cannon, Senior Events Booker, Ministry of Sound, London; Sanjay Vazirani; Min Chang, President Asia Pacific at DAS (Diversified Agency Services), are among the industry experts who addressed the gathering.

There were a number of enlightening sessions on topics including industry and innovations, the ever expanding landscape of social events, and role of activation in brand building.

The sessions and discussions pointed out how the arrival of Gen Y with their gadgets and social media has changed the very dynamics of the events industry. Also, it bought home the fact that an event is no longer a mere party or award function with elements of entertainment. It is now an art which has the just correct blend of entertainment, marketing and advertising.

A panel discussion on ‘Advertising tells, but activation sells’ highlighted the importance of activation. It exhibited effective advertising and showed that activation will be at the core from now on for it is the strongest option among tangible media tools. Various examples were showed by the panelist, which also included Cannes Grand Prix winner Dumb Ways To Die.

The most important element of EEMAGINE 2013 was the EEMAX awards. The awards are indeed a boon to the events and entertainment industry as no other body looks at this platform exclusively. Leading EEMAX this year was Encompass Events with a total of six metals. The agency won one Gold, two Silver and three Bronze metals.

A tad behind was Candid Marketing, which grabbed five metals. The agency was awarded two Gold, two Bronze and one Silver. In the third place was Mudra Max with a total of four metals, which included two Gold, one Silver and one Bronze. A number of agencies followed with three metals, including Krayon and Wizcraft International Entertainment.

In addition to the sessions, Brian Tellis, President, EEMA shared his vision for EEMA in the coming year.

The convention managed to leave a mark on all the participants by highlighting how much the industry has changed in the past few years.

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