Date-wise News
Stage set for the 10th edition of exchange4media Conclave

The most respected name in the media fraternity Sir Martin Sorrell, Chief Executive, WPP, will deliver the keynote address. The Conclave is being held in New Delhi today

exchange4media Staff Sep 11, 2013 9:00 AM

Finding something new for the TG is a challenge: JK Ansell Mktg Head

If marketers create the right content with engagement, their brand shall witness a multiplier effect, thus making the communication worthwhile, says JK Ansell's Ranju Kumar Mohan

Saloni Surti Sep 11, 2013 8:43 AM

Indian edition of Business Insider goes live

The business news website will bring a mix of cutting-edge business & tech happenings, entrepreneurial initiatives, creative exchanges & leadership insights

exchange4media Staff Sep 11, 2013 8:40 AM

Experiential marketing gets its own communication platform

The launch of 'Everything Experiential' magazine and website is seen as a platform that can be a catalyst for growth of the experiential marketing industry

exchange4media Staff Sep 11, 2013 8:38 AM

Asian Paints adds emotional charm to 'Har ghar kuch kehta hai' proposition

The brand has released a new corporate campaign that brings out a warm and beautiful story of making a bride feel at home

Twishy Sep 11, 2013 8:17 AM

Rupee devaluation makes overseas content acquisition costlier by 20%

Depreciation in the value of Rupee is resulting in less content being acquired for the budget allocated in the beginning of the year. Costs have escalated by 20%, say experts

Abhinav Trivedi Sep 11, 2013 8:15 AM

In some areas, print is losing its relevance: Shreyams Kumar

With the youth's growing affinity towards social media, print is losing its sheen as publishers focus on ways to engage the future generation, says the Director, Mathrubhumi

Deepa Balasubramanian Sep 11, 2013 8:13 AM

Bournville uses music & comedy for aggressive on-ground play

The chocolate brand from Cadbury is extending its 'Not So Sweet' proposition on-ground in the form of multi-city gigs. The brand has partnered with Sony Music for this activity

Priyanka Nair Sep 11, 2013 7:46 AM

Radio players firm their foothold in social media to remain relevant

To click with the listeners, radio players are extending their local touch, bringing in visual elements & offering sneak peek of in-studio moments as part of their social media strategies

Saloni Surti Sep 11, 2013 7:43 AM

Dentsu Communications bags a part of the creative mandate of MRF

The account win was the outcome of a multi-agency pitch process. Ashwin Parthiban & Suresh Mohankumar from the agency will lead the business

exchange4media Staff Sep 11, 2013 7:41 AM

Mindshare Hong Kong hires Alfred Cheng as Deputy Leader

Cheng will front Mindshare’s adaptive strategy and also take the HSBC team to the next level by diversifying the agency's offering to the client. He joins from Starcom MediaVest

exchange4media Staff Sep 11, 2013 7:40 AM

AdAsia 2013 to explore ways to re-engineer advertising

I'ntl communicators & sponsors, including Dentsu, Hakuhodo, Kantar Media, IAA, IMPACT, exchange4media, etc., will support the 28th Asian Advertising Congress

exchange4media Staff Sep 11, 2013 7:38 AM