Date-wise News
Satyam Joshi puts in his papers at BCCL

Joshi was the Dy. Chief Manager - Brand at Bennett Coleman & Co. Ltd. He spent nine years with the Group

exchange4media Staff Jul 31, 2013 9:45 AM

AdIQuity launchs 'AppNow' for mobile site publishers

AppNow is a one-click free solution to convert any WAP site into an Android app. It can be uploaded on Google Play Store or any other app store by the mobile site owners

exchange4media Staff Jul 31, 2013 9:01 AM

SMG Convonix becomes Google Analytics Certified Partner

SMG Convonix will help clients in web measurement planning, advanced feature implementations, media analysis and consulting, website optimisation, etc.

exchange4media Staff Jul 31, 2013 8:58 AM

Nautanki Films, Chennai Express join hands for on-air integration

Nautanki Films' TV show 'Madhubala' saw 'Chennai Express' lead actors Shahrukh and Deepika on the sets recently for the shoot of one of its episodes

exchange4media Staff Jul 31, 2013 8:55 AM

Gozoop acquires social media agency Red Digital

With this, Gozoop takes over Red Digital's ops. Gozoop plans to invest $2 million to expand its international presence in markets like the US, Australia and Qatar

exchange4media Staff Jul 31, 2013 8:53 AM

Mobile marketing is about engagement, not advertising: Girish Nair

The CEO of netCORE talks about aspects of mobile economy such as gaming phenomenon, trendy chat applications, and the thin line between mobile mktg & intrusion

Saloni Surti Jul 31, 2013 8:41 AM

Exploring the digital options for real estate industry

IAA - India Chapter will put the spotlight on real estate in a digitised world as part of its Knowledge Seminar series. The Seminar will be held in Mumbai on August 2

exchange4media Staff Jul 31, 2013 8:39 AM

Madison PR adds three new clients to its roster

The new wins include blueFROG, Apollo Health and Lifestyle Limited and Splash

exchange4media Staff Jul 31, 2013 8:16 AM

Satyam Joshi puts in his papers at BCCL

Joshi was the Dy. Chief Manager - Brand at Bennett Coleman & Co. Ltd. He spent nine years with the Group

exchange4media Staff Jul 31, 2013 8:14 AM

Publicis-Omnicom merger is born out of intense desire to be number one: Sam Balsara

The Chairman & MD of Madison World shares his views on Publicis Omnicom Group's impact on the media industry in India

Priyanka Mehra Jul 31, 2013 8:12 AM

Subscription revenues increase, carriage fees remain stagnant post DAS Phase II

Q1 2014 earnings reports of Network18 & ZEE reveal that both have garnered an increase in subscription revenues YoY. However, low carriage fee is still a distant dream, say experts

Abhinav Trivedi Jul 31, 2013 8:10 AM

Gamification: Play it right

Marketers need to keep in mind elements such as long-term approach, sensible content, keeping it simple & integration with social while devising their gamification strategies

Saloni Surti Jul 31, 2013 8:08 AM

The Hindu strengthens digital offering with The Hindu Hub

The Hindu Hub aims to be a one-stop access point for ad agencies, advertisers and media planners to gain information and insights about the industry

Deepa Balasubramanian Jul 31, 2013 7:52 AM

"Creativity, variety & choice of content are key for digital radio"

I love it when a business solves an industry problem & flourishes rather than just being an opportunistic idea, says Anil Srivatsa, CEO & Co-Founder, Radiowalla Network

Saloni Surti Jul 31, 2013 7:26 AM

Genesis Burson-Marsteller, WordsWork announce strategic partnership

The partnership aims to boost collective strength of the two agencies in growth sectors of sports and luxury

exchange4media Staff Jul 31, 2013 7:25 AM

Jishnu Sen, President & CEO, Grey India

Grey was synonymous with Nirvik Singh, hopefully that needle is moving, which is also because Nirvik had never stopped me from doing anything that I wanted to do. Nothing prepares you for the role of a CEO; a new dream or nightmare walks into my office every few minutes. I am aware of the legacy I have inherited. Hopefully, I will not just raise the bar, but clear it.

exchange4media Staff Jul 31, 2013 12:00 AM

<b>Joseph George</b>, Chief Executive Officer, Lowe Lintas &amp; Partners

As one of the youngest countries on the planet, Indian advertising has no choice but to consider their view on the way we build brands. The post-liberalisation generation is poised to be the biggest consuming class in the country and both mass and class brands will have to stay relevant to them. The other aspect of being young is their natural comfort with technology. We need to be ready to reinvent our approaches to stay relevant to them.

exchange4media Staff Jul 31, 2013 12:00 AM

Jaideep Shergill, CEO, MSLGroup India

Globally, the industry is at a crossroad. Growth has plateaued in the West and, in some markets, there is a contraction. Asia, on the other hand, is extremely encouraging. The industry is growing fast in India and faster in China. Asia is where the growth and future innovation will come from. In India, the industry will grow at more than 20 per cent for several years.

exchange4media Staff Jul 31, 2013 12:00 AM