Genesis Burson-Marsteller, WordsWork announce strategic partnership

The partnership aims to boost collective strength of the two agencies in growth sectors of sports and luxury

e4m by exchange4media Staff
Published: Jul 31, 2013 7:25 AM  | 1 min read
Genesis Burson-Marsteller, WordsWork announce strategic partnership

Genesis Burson-Marsteller has announced its strategic partnership with WordsWork, a specialty communications advisory firm. Headquartered in New Delhi, WordsWork will now become one of the preferred partners in Genesis Burson-Marsteller’s integrated communications and public relations services.

This partnership will help Genesis Burson-Marsteller strengthen its expertise in the sports and luxury sectors.

Commenting on the partnership, Prema Sagar, Principal & Founder, Genesis Burson-Marsteller said, “It’s a delight to be working with a young and dynamic firm that defines itself so well in the sports and luxury communications space. The segment is niche and growing, and our joint focus will be to leverage their expertise with the scale of execution and pan-India network that Genesis Burson-Marsteller can provide.”

Neha Mathur Rastogi, Founder, WordsWork added here, “Together with Genesis Burson-Marsteller’s global resources and our shared passion for the art of communication, we will bring reach, scale, and a wide range of integrated services for our clients adding much needed value to these sunrise sectors.”

Founded in 2009, WordsWork specialises in sports and lifestyle & luxury sectors. The agency’s client roster includes IWC Watches, FIH (International Hockey Federation), and Laureus World Sports Foundation, among others. 

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