prema-sagar

Genesis BCW as the official communications partner will support the TEDx platform and showcase its electric line-up of unstoppable women speakers and their inspiring stories

exchange4media Staff 27-March-2019

The rebranding follows the February 2018 merger of Burson-Marsteller and Cohn & Wolfe to form BCW (Burson Cohn & Wolfe)

exchange4media Staff 15-January-2019

She will oversee the organization and implement its growth strategy for 2019

exchange4media Staff 21-December-2018

From handling media relations to a complex role of managing brand identity in a world that is hyper-connected, Prema Sagar opens up about her two-decade-plus journey in Public Relations, her vision for Genesis BM and the future of PR in this exclusive interview

Naziya Alvi Rahman & Ruhail Amin 15-November-2017

Telecom and Technology splits into focused Consumer Technology and Enterprise Technology practices; brand & Consumer expands scope to become Brands, Sports & Entertainment; new practice chairs also announced

exchange4media Staff 15-March-2017

On International Women’s Day today, Sagar, the Founder of Genesis Burson-Marsteller, on women leaders bringing with them a unique combination of empathy, efficiency, competence and resilience

Prema Sagar 08-March-2017

According to the recent appointments, Nikhil Dey’s role expands as President, Public Relations and Public Affairs. Atul Sharma promoted as Chief Operating Officer; Ajit Sahi is Director, Public Affairs; Sanjay Arora is now India Practice Chair, Corporate and Financial; Piyal Banerjee is now Managing Partner, Telecom & Technology (B2C) and Business Leader, Step Up; Shivaram Lakshminarayan is Managing Partner, Telecom and Technology (B2B) and Corporate & Financial (South)

exchange4media Staff 22-December-2015

GBM Client Studio and GBM Issues & Crisis Group have been created to better cater to GMB's client companies from crisis prevention and management as well as to train corporate leaders to improve their communication skills

exchange4media Staff 16-June-2015

GBM Client Studio and GBM Issues & Crisis Group have been created to better cater to GMB's client companies from crisis prevention and management as well as to train corporate leaders to improve their communication skills

exchange4media Staff 16-June-2015

The suite of offerings includes training programmes for Company CSR Bill and ISO 26000 compliance, sustainable CSR strategies, behaviour change interventions, stakeholder management, advocacy, and employee engagement

exchange4media Staff 18-April-2015

Every day, there are new approaches, new technologies, new challenges, even new consumers that brands need to reach out to, says Sagar, Principal & Founder, Genesis Burson Marsteller

Prema Sagar 31-December-2014

Brand activation, revitalisation, extension and use of digital were some of the categories for Sagar, Principal and Founder, Genesis Burson-Marsteller and jury member, Indian Marketing Awards presented by exchange4media

Ankur Singh 07-October-2014

The GBM Newsroom will provide actionable media intelligence, curate new concepts and media distribution channels that go beyond the press release

exchange4media Staff 14-January-2014

The initiative will be spearheaded by Arcay Burson-Marsteller in South Africa and Genesis Burson-Marsteller in India

exchange4media Staff 01-August-2013

The partnership aims to boost collective strength of the two agencies in growth sectors of sports and luxury

exchange4media Staff 31-July-2013

Social media has changed clients’ expectations and industry experts stress that it is important for PR agencies to deal with social media as a separate vertical

Abid Hasan 04-June-2013

Patrick Ford named Regional Chairman; Matt Stafford to lead Greater China ops; Prema Sagar part of newly-created Senior Executive Leadership Team

exchange4media Staff 16-May-2013

Patrick Ford named Regional Chairman; Matt Stafford to lead Greater China ops; Prema Sagar part of newly-created Senior Executive Leadership Team

exchange4media Staff 15-May-2013

Genesis Burson-Marsteller is closely working with L’Oréal to promote its make-up, hair care, skin care and hair colour portfolio

exchange4media Staff 07-March-2013

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