prema-sagar
work from home?blur=25

Trendsetters of the PR industry talk about their time at home amidst the lockdown in a light-hearted conversation with e4m

Nafisa Shaheen Apr 18, 2020 8:55 AM

BCW India Group?blur=25

The leadership team of Matt Stafford, Prema Sagar, Deepshikha Dharmaraj and Rishi Seth share the roadmap for the way ahead

Ronald Rodrigues Jan 24, 2020 9:03 AM

BCW India Group?blur=25

Both brands will be retained and continue to operate separately, but side-by-side under the BCW India Group to enable sharing of staff, resources and services

exchange4media Staff Jan 23, 2020 2:32 PM

Prema Sagar?blur=25

Prema Sagar, Chief Executive Officer and Founder, Genesis BCW, shares her views on the expansion and changes seen in the PR industry

Nafisa Shaheen Nov 21, 2019 4:02 PM

TedxGateway Genesis?blur=25

Genesis BCW as the official communications partner will support the TEDx platform and showcase its electric line-up of unstoppable women speakers and their inspiring stories

exchange4media Staff Mar 27, 2019 6:34 PM

GenesisBCW?blur=25

The rebranding follows the February 2018 merger of Burson-Marsteller and Cohn & Wolfe to form BCW (Burson Cohn & Wolfe)

exchange4media Staff Jan 15, 2019 4:09 PM

genesis?blur=25

She will oversee the organization and implement its growth strategy for 2019

exchange4media Staff Dec 21, 2018 11:35 AM

Genesis Burson-Marsteller adds new specialised practices to its portfolio?blur=25

Telecom and Technology splits into focused Consumer Technology and Enterprise Technology practices; brand & Consumer expands scope to become Brands, Sports & Entertainment; new practice chairs also announced

exchange4media Staff Mar 15, 2017 8:44 AM

Guest Column: Women inhibit themselves from dreaming big and going the extra mile to take what is rightfully theirs: Prema Sagar, Genesis Burson-Marsteller?blur=25

On International Women’s Day today, Sagar, the Founder of Genesis Burson-Marsteller, on women leaders bringing with them a unique combination of empathy, efficiency, competence and resilience

Prema Sagar Mar 8, 2017 9:41 AM

Genesis Burson-Marsteller announces leadership appointments for 2016?blur=25

According to the recent appointments, Nikhil Dey’s role expands as President, Public Relations and Public Affairs. Atul Sharma promoted as Chief Operating Officer; Ajit Sahi is Director, Public Affairs; Sanjay Arora is now India Practice Chair, Corporate and Financial; Piyal Banerjee is now Managing Partner, Telecom & Technology (B2C) and Business Leader, Step Up; Shivaram Lakshminarayan is Managing Partner, Telecom and Technology (B2B) and Corporate & Financial (South)

exchange4media Staff Dec 22, 2015 5:17 PM

Genesis Burson-Marsteller launches two centres of expertise: GBM Issues & Crisis Group and GBM Client Studio?blur=25

GBM Client Studio and GBM Issues & Crisis Group have been created to better cater to GMB's client companies from crisis prevention and management as well as to train corporate leaders to improve their communication skills

exchange4media Staff Jun 16, 2015 10:10 AM

Genesis Burson-Marsteller launches two centres of expertise: GBM Issues & Crisis Group and GBM Client Studio?blur=25

GBM Client Studio and GBM Issues & Crisis Group have been created to better cater to GMB's client companies from crisis prevention and management as well as to train corporate leaders to improve their communication skills

exchange4media Staff Jun 16, 2015 8:04 AM

Genesis Burson-Marsteller and WhiteKettle Consulting announce strategic partnership?blur=25

The suite of offerings includes training programmes for Company CSR Bill and ISO 26000 compliance, sustainable CSR strategies, behaviour change interventions, stakeholder management, advocacy, and employee engagement

exchange4media Staff Apr 18, 2015 9:10 AM

Flashback 2014: It's time to revisit your communications strategy?blur=25

Every day, there are new approaches, new technologies, new challenges, even new consumers that brands need to reach out to, says Sagar, Principal & Founder, Genesis Burson Marsteller

Prema Sagar Dec 31, 2014 8:28 AM

L’Oreal, Godrej, Colgate, Indigo top picks at IMA 2014: Prema Sagar?blur=25

Brand activation, revitalisation, extension and use of digital were some of the categories for Sagar, Principal and Founder, Genesis Burson-Marsteller and jury member, Indian Marketing Awards presented by exchange4media

Ankur Singh Oct 7, 2014 7:54 AM

Genesis Burson-Marsteller launches a new concept, The GBM Newsroom?blur=25

The GBM Newsroom will provide actionable media intelligence, curate new concepts and media distribution channels that go beyond the press release

exchange4media Staff Jan 14, 2014 1:31 PM

Burson-Marsteller launches Africa-India Advisory Desk?blur=25

The initiative will be spearheaded by Arcay Burson-Marsteller in South Africa and Genesis Burson-Marsteller in India

exchange4media Staff Aug 1, 2013 7:39 AM

Genesis Burson-Marsteller, WordsWork announce strategic partnership?blur=25

The partnership aims to boost collective strength of the two agencies in growth sectors of sports and luxury

exchange4media Staff Jul 31, 2013 7:25 AM

PR agencies mustn't miss the bigger picture in social media?blur=25

Social media has changed clients’ expectations and industry experts stress that it is important for PR agencies to deal with social media as a separate vertical

Abid Hasan Jun 4, 2013 9:11 AM