Genesis BCW & Six Degrees BCW to work together as separate teams under BCW India Group

The leadership team of Matt Stafford, Prema Sagar, Deepshikha Dharmaraj and Rishi Seth share the roadmap for the way ahead

e4m by Ronald Rodrigues
Published: Jan 24, 2020 9:03 AM  | 3 min read
BCW India Group

Genesis BCW has completed 100 per cent acquisition of Six Degrees India and will now function under the larger umbrella of BCW India Group. With the announcement of the integration, the leadership team shared the roadmap for further planning and functioning.

On the vision and way ahead for BCW India Group, Matt Stafford, President, Asia Pacific BCW, said, “With the Genesis BCW and Six Degrees team under one umbrella, we are happy to share our resources with each other. We will move to the WPP campus office. We want to learn more, work with different clients and network better as a large family BCW India Group. We aim to share this excitement in our offerings to our clients.”

Prema Sagar, Chairperson, BCW India Group, said: “We want to make sure that we grow faster by working together and functioning as part of a larger and happier process. Now, we have more power and scope for functioning as it was part of the grand plan to work together. The real growth in the business is the work and the people in the business. It is not just about the numbers but more about the people, learning and ethics.”

Asked how they intended to go ahead with BCW’s core philosophy of ‘Moving People’, in terms of clients and staff, Deepshikha Dharmaraj, Chief Executive Officer (CEO), Genesis BCW, said, “The whole objective for next year is how do we integrate better, how do we get benefits and values from the strengths of each other and offer it to our clients.” To this, Stafford added, “We will continue to practise our philosophy as we are helping our clients to move their customers.”

Stafford also highlighted that both the teams will work side by side. “We will retain our staff and clients. Both the teams will proceed with each other in the same office,” he said.

According to Dharmaraj, “We will continue to handle our clients and brands separately. The only change that will happen is that PPR clients will go to Genesis BCW, while people and clients at Alphabet will move to Six Degrees BCW. If there is a conflict from the client’s side, we will do what is in the best interest of the client according to what the client desires.”

On pitching for media accounts, Dharmaraj said: “We will continue to pitch as separate brands for our respective clients. There could be some pitches where we decide to be together. There is going to be flexibility.”

As far as challenges faced by the PR industry are concerned, Rishi Seth, CEO, Six Degrees BCW, said, “The lines are blurring between the various tactics of communication. PR agencies are doing a lot more digital work and creating creative content. Everybody is trying to offer an integrated solution to the client and that is the vision of BCW too. We are going to try and win digital, creative awards and honours for best execution of events and launches.”

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